📩 07/01/2023 18:59
The question of what is a clerk can be answered as a person who promotes and sells products in a store. The answer to the question of what a clerk means can be given by the counter supervisor, standing at the counter. Even if the store does not have sales stands, the personnel who greet and assist customers are called clerks. Although the profession with this name classically constitutes the basic example of retail sales, this name is not given to the sales personnel of every sector where retail sales are made. Clerk work is a task that requires success, especially in interpersonal communication. Communicating with the customer and providing information about the products is the main task of the clerk.
What Does a Clerk Do, What Are His Duties and Responsibilities?
Customers visiting the store should get accurate and detailed information about the products they are looking for through the clerk. At this point, the clerks are expected to have accurate information about the products in the store. It is also important to have strong communication skills. Positive attitudes can keep communication alive at this point. A clerk who does his job properly plays an important role in ensuring customer satisfaction. It is among the important positions for a business in terms of clerk duties. Being in constant contact with customers and managing the retail sales process with his personal equipment imposes many responsibilities on the personnel. The responsibilities of the personnel are shaped by the expectations of the customers. Providing satisfying information to a customer who wants to learn about the types, features, price range and, if any, campaign details of what he/she needs is a task that requires attention. While promoting the product, focusing on what the customer might be curious about, establishing understandable sentences, avoiding false information, and marketing the product without exaggerating the existing features are important responsibilities. In line with professional ethics, it is a salesperson's responsibilities to protect the interests of the buyer as well as the business. Selling by giving misleading information can lead to loss of customers in the future. The clerk should avoid gestures, facial expressions or words that may reduce the customer's desire to shop. A clerk who can use the right communication and sales techniques is also responsible for maintaining order in the store. In addition to the promotion and sale of the products, the clerk may also be expected to perform the cash register operations.
What Education Is Required to Become a Clerk?
How do you become a clerk? If you do, getting clerk training through İŞKUR's periodic projects or private courses can be considered as an option. Anyone who is related to the profession, regardless of educational background, can work as a clerk. Mostly, the experience level of the candidates is taken into account in the employment processes. Academic success is not a must for a clerk. It is possible to start the profession without training or with the certificate of many courses. Businesses where personal care products or clothing products are sold may find at least a few years of experience sufficient. As store recognition increases, so do expectations for staff. Those who want to start their clerk career from a high point can increase their chances by participating in special training programs and obtaining various certificates. Those who prefer to gain experience in the process can first show themselves in small-scale businesses. It may take time for the clerk to reach the position where he can develop marketing tactics in accordance with different customer profiles. The training gained at the bench provides experience to be gained with practice.
What are the Requirements to Become a Clerk?
Effectively marketing retail products requires mastery of communication skills. A salesperson performs well to the extent that he or she is talkative, energetic, attentive, respectful, and patient. Employees who can increase their professional equipment in a short time should have language skills at a level to express themselves accurately and effectively. Being able to provide various information about the product without overwhelming the other person with the same expressions is among the priority conditions for being a clerk. Candidates with a calm, clear, concise speaking style are advantageous. A clerk who speaks fast, does not pay attention to the integrity of meaning in his verbal expressions, and acts frivolously in front of the customer is not considered successful. What does a clerk do? The answers to the question in the context of an ideal employee are as follows:
- With its high level of communicative competence, it meets the demands of different customers.
- It can provide correct answers to the questions asked in order to get to know a product.
- It tolerates the negative attitudes of the customer.
- When there is a communication breakdown, they pick up the dialogue.
- It can promote different products to multiple customers at the same time.
- As he is accustomed to intense human relations, he does not hesitate to give informative details.
- Pays attention to eye contact and smiles and establishes a correct communication with the customer.
What are the Clerk Recruitment Requirements?
Clerk job postings are generally given for big cities. Istanbul, Ankara, Izmir, Adana, Trabzon are among the provinces where sales personnel are needed intensely. Since population density increases the number of potential customers, postings of businesses in large cities may include general terms. Employees who can best represent the store in front of customers are those who speak Turkish correctly and pay attention to their appearance. Physical dimensions, age, work experience and military service for men may be among the conditions in the advertisements applied as a clerk. The requirement to know a foreign language in accordance with the customer base of the store is one of the conditions to be included in the advertisements. The places to be employed as a clerk may include stores in large shopping malls, independent stores, large chain markets, and companies operating in the food sector such as bakeries and patisseries. Clerk salary may vary depending on the content of the job, its features and the city where the job is performed.
Clerk Salaries 2022
As the clerks progress in their careers, the positions they work and the average salaries they receive are the lowest 5.750 TL, the average 7.190 TL, the highest 10.000 TL.