Hyundai and Legendary Designer Giorgetto Giugiaro Collaborate on Pony Coupe Concept

Hyundai and Legendary Designer Giorgetto Giugiaro Collaborate on Pony Coupe Concept
Hyundai and Legendary Designer Giorgetto Giugiaro Collaborate on Pony Coupe Concept

To celebrate its legacy, Hyundai is reviving the concept model it designed in 1974. The original Pony and Pony Coupe concept will be prepared in partnership with the legendary Italian Giugiaro. Hyundai will unveil the concept that will attract all the attention in the spring.

Hyundai teamed up with Italian design firm GFG Style to rebuild the impressive Pony Coupe concept designed by Giorgetto Giugiaro in 1974. Father and son Giorgetto and Fabrizio Giugiaro, who are the owners of the design firm, are proud to be re-creating the model they brought to the automotive industry years ago. Working with Giorgetto and Fabrizio Giugiaro, Hyundai Motor Group Global Design Center President SangYup Lee and Creative Director Luc Donckerwolke will contribute to Hyundai's brand identity and history.

Luc Donckerwolke said, “We are absolutely thrilled to welcome Giorgetto and Fabrizio to Seoul for this redesign project, and we look forward to working with them on this outstanding design project. This project not only has historical value, but is intercultural that can pave the way for further collaboration. It also represents solidarity,” he said.

Chairman SangYup Lee said, “The Pony and Pony Coupe Concept was one of the rare creations that influenced the designs of all of our production and concept vehicles, including the award-winning IONIQ 5 and the remarkable N Vision 74. It's been 48 years since our original concept car, and we've commissioned Giorgetto Giugiaro to bring it back to life while staying true to our design philosophy. Our aim is to shape the future with heritage”.

Collaborating almost half a century ago, Hyundai and Giugiaro began work on designing the brand's first standalone model, as well as Korea's first production car. Having appointed the famous Italian Giugiaro to make design plans in Korea at that time, he did not have vehicle design and styling skills, and Hyundai delegated all the authority to build five different prototypes, one of which was a coupe. The Pony Coupe, which was a big hit at that time with its wedge-style nose, circular headlights and origami-like geometric lines, was designed for the North American and European markets. However, due to the global economic crisis in 1981, it could not start mass production.

While the concept was an unfinished dream at the time, Hyundai specifically helped kickstart the Korean automotive industry by offering the five-door Pony model from 1975 to 1990. The Pony Coupe Concept is still an important part of Hyundai's legacy and is the hallmark of Hyundai Motor Company Founder and Chairman Ju-Yong Chung's company vision. The concept was also a great inspiration for Giugiaro's DeLorean DMC 1983, which was released in 12 and was also used in the 'Back to the Future' movies.

Hyundai was impressed by this legendary model in its concept called “2019”, which it introduced in 45, and without changing the design of this project much, it took it to the mass production line under the name IONIQ 5. In addition, Hyundai reinterpreted the original Pony production car as a restomod electric vehicle concept in 2021. In order to continue this special legacy, Hyundai introduced the N Vision 74 Coupe concept in the past months and especially excited performance enthusiasts.

Günceleme: 28/11/2022 15:58

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