The 6th Ordinary General Assembly of the Interactive Advertising Association was Held

the interactive advertising association's usual general assembly was held
the interactive advertising association's usual general assembly was held

Interactive Advertising Association (IAB), 6th Ordinary General Assembly Meeting was held on March 30, 2021.

Following the annual report and internal audit report presentations at the General Assembly meeting, the management, audit and disciplinary board to be appointed in the new term were elected.

At the first Board of Directors meeting of the new period held after the General Assembly meeting Aysen Akalin He was elected as the Chairman of the Board of Directors.

Speaking at the General Assembly, IAB 2021-2022, Chairman of the Board Aysen Akalin “This year, when we will celebrate the 10th anniversary of the IAB, I took over the flag from a strong team. With the same responsibility and enthusiasm, we will see the healthy and sustainable growth of the digital advertising ecosystem as our primary goal in the new period ”.

Our Focus Issues in the 10th Year of IAB Brand Security, Brand Fraud, The Effect of Advertising on the Economy and Direct Brand Economy

Ayşen Akalın talked about the Digital Marketing Communication Platform, which they recently established as four industry associations together with IAB (Interactive Advertising Association), RVD (Advertisers Association), RD (Advertisers Association) and MMA (Mobile Marketing Association), and has played an important role in DPİP. He stated that IAB will have more brand security and brand fraud issues on the agenda, and that they will work for the responsible and safe development of digital advertising.

Akalın said that the value chain revealed by the Research on the Effects of Digital Advertising on the Economy in 2017 will be shared with the sector by working together with four associations this year within the scope of "The Impact of Advertising on the Economy". He mentioned that it is reality and that they are in research and study plans on this subject.

The distribution of tasks for the IAB Board of Directors was as follows:

President:

  • Advertisers Association Ayşen Akalın

Vice Presidents:

  • Information Technologies Marketing and Trade Inc. - Burak Ertaş
  • Advertisers Association - Cuneyt Turgut Devrim

Secretary General:

  • Genart Medya Reklamcılık İletişim Tic. A.S - Cemal Burak Yılmaz

Accountant:

  • Doğuş Publishing Group Inc. - Yakup Erdoğan
  • Akbank TAŞ. - Murat Göllü
  • Vodafone Telecomunication Inc. - Ayşe Ketenci
  • Unilever San. Ve Tic. Türk A.Ş - Leyal Eskin Yılmaz
  • Optimum Media Direction Medya Hizmetleri A.Ş. - Atakan Demirci
  • Mindshare Media Services Inc. - Kadriye Neslihan Olcay
  • Carat Media and Communication Services Inc. - Leyla Akcan
  • HYPE Communication and Promotion Services Inc. - Sarper Danis
  • Vog Reklam and Tan. Speed. Ltd. Şti. - Cenk Gümüşçüoğlu
  • Ciner Yayın Holding A.Ş. - Dr. Mahmut Kurşun
  • Turkuvaz Advertising Marketing Dan. A.Ş - Aslıhan Albayrak
  • Hürriyet Gazetecilik ve Matbaacılık A.Ş. - Erhan Acar
  • Estetik Yayıncılık A.Ş. - Reha Başoğul
  • Google Advertising and Marketing Ltd. Şti. - Yesim Oztekin
  • Logaritma Information Technologies Inc. - Ekin İlyasoğlu Muslu
  • Netcom Medya A.Ş. - Zeynep Taptık Bilgen

Supervisory Board,

  • Yıldız Holding A.Ş. - Zeynep Verda Duysak
  • EVA IT Services Dan. Singing. ve Tic. Ltd. Şti. - Ekin Özçiçekciler
  • Admatic Media Inc. - Savas Yilmazer
  • Turkcell İletişim Hizmetleri A.Ş. - Aslıhan Ahızkal
  • TTBoom Digital Interactive Media Advertising Agency and Bilişim Hiz. A.S. - Tevfik Bülent Öngün
  • Fox Networks Group Production Ltd. Şti. - Evren Unal

Board of discipline

  • Demirören Advertising and Investment Inc. - Kamil Nurettin Özörnek
  • Yapı Ve Kredi Bankası A.Ş. - Özge Bakırçalı
  • EVA IT Services Dan. Singing. ve Tic. Ltd. Şti. - Ekin Özçiçekciler
  • Krea Content Services and Production Inc. - Banku Celikkaya
  • Yıldız Holding A.Ş. - Zeynep Verda Duysak
  • Vivaki Turkey Medya Hiz. A.S. - Özberk Gauge
Armin

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