Strengthening its position as the most important global hub of the region with its infrastructure, technology and high-level travel experience, IGA Istanbul Airport, in cooperation with the TR Ministry of Culture and Tourism General Directorate of Promotion and Turkish Airlines; It became the official host of Routes World in 2023. Thanks to Routes World, one of the most prestigious organizations in the world aviation industry, nearly 4 senior executives from the global aviation industry are expected to visit Istanbul.
IGA Istanbul Airport, Turkey's gateway to the world, was officially entitled to host Routes World in 2023 with the cooperation of the Turkish Ministry of Culture and Tourism's General Directorate of Promotion and Turkish Airlines. Routes events, where the world's leading airports and destinations have been through a tough competition to host since it was held for the first time in 1995, are considered one of the most prestigious organizations in the international aviation industry. Activity; It provides a meeting center for airlines, airports and destinations to plan and negotiate their future services.
Routes World 2023, which is an important host for the Turkish aviation history and the promotion of Istanbul together with Turkey in the international arena, stands out as the first full-scale Routes World event in the Covid-19 process. This important meeting, which will be held for the 2023th time in 28, is expected to play an important role in the recovery process of the aviation industry. Besides being a global hub, Istanbul offers the opportunity to become a direct destination and attract low-cost airlines in particular.
Turkey Promotion and Development Agency (TGA) General Manager Yalçın Lokmanhekim said, “There is no doubt that such an important organization will make a positive contribution to the promotion of Istanbul and therefore Turkey. It will be huge,” he said. Underlining that TGA is making a great effort to promote Turkey abroad, Lokmanhekim said: “Today, Turkey carries out intensive promotional activities in 2023 countries of the world through TGA. Again, in 140, TGA hosted a total of 2021 people in Turkey, including foreign press members, influencers, opinion leaders and travel agencies. As a result of online and offline sharing made after these entertainments, approximately 3.770 billion reach was achieved on social media alone. We are promoting our country, destinations and tourism products in 1.1 different languages via our digital platform, goturkiye.”
Commenting on the event, Turkish Airlines General Manager (CEO) Bilal Ekşi said, “As Turkish Airlines, proud of being the national flag carrier of Turkey for nearly 90 years, we are happy to host the Routes World 2023 event, which will take place on the centennial of our Republic. In line with our vision of building bridges between continents, cultures and people, and with our ever-growing route network, we continue to strengthen our leading position in global air transport. The Routes World 2023 event, which will add value to our home base Istanbul's unique geographical location and significant potential in world tourism, will be an important host for us.”
“It will be a worthy host for the 100th anniversary of our Republic”
Saying that being chosen as the host of the event is a source of pride for both İGA Istanbul Airport and Turkish aviation, İGA Istanbul Airport CEO Kadri Samsunlu said: “We are happy to host the 2023th anniversary of the foundation of our Republic at the Routes World 100 event. As İGA Istanbul Airport, we are strengthening our position as a playmaker in the aviation industry with each passing day. This road we have covered in a short time and our pioneering works are gaining the appreciation of the respected organizations of the sector. In the second half of 2023, we will reach the number of passengers in 2019, and our next target is to reach 2026 million passengers a year by 100 at the latest. Routes World is an event that will increase this appreciation and carry İGA even higher in its journey to become a global brand. With Routes World, which brings together thousands of aviation representatives from all over the world every year and shares the views of aviation authorities, nearly 2023 thousand global senior aviation industry executives will visit our city in 4. We look forward to strengthening the position of IGA Istanbul Airport as a global hub and demonstrating this great potential of our country with this important meeting, which will reveal Istanbul's history, culture, hidden gems and its potential to be the focal point of foreign tourists.”
“A critical role falls on air transport”
Routes CEO Steven Small stated that air transport will play a critical role in the recovery of the global economy after the Covid-19 pandemic, adding, “Increased airline connections; It will make significant economic contributions to destinations by promoting trade, tourism, investment, labor supply and market efficiency.” Small said, “The current strategy of reaching 2026 million passengers by 100 shows that IGA Istanbul Airport is ready to turn the capacity of moving to a new airport into an advantage. By hosting the Routes World 2023 organization, it will both have the opportunity to showcase the remarkable development opportunities it can provide to foreign airline companies and strengthen the position of Turkish Airlines.”
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