2017 3% in Turkey growing leadership in the commercial vehicle tire market a step further with Brisa, innovative products and services continues to be a partner with the world around solutions to the huge project.
Turkey, with service innovations that add value to the customer network reaches 14.500 company, made all the commercial measurement of the tire 23% so far in this context, Turkey and touched 2,3 million tires in total. The last 5 with the Bandag brand has been using 650 thousands of tires over the years, while 400 saves a million TL, and 3,5 with its 105 personality, which has traveled a million miles every year, reinforces its strength in the field.
Turkey Bridgestone and Lassa tire industry leader with Brisa, commercial vehicles, announced that accelerate the breakthrough for strong growth in the tire segment. During the evaluation meeting, the company's leadership in Profleet services was strengthened, with intensive field work, efficiency and performance-oriented products and services.
Future 5 years 12% growth predicted heavy commercial tire market in Turkey, Brisa, is preferred for the 3 1 from each tire. Brisa Marketing Director Evren Güzel stated that Brisa is preparing to achieve new successes with its products and services at 2018; I In the 2017, the world heavy commercial vehicle market has grown a total of 5 in the total vehicle market and reached 4 million. Turkey is the parking of heavy commercial vehicles grew last year 10 15%. 1 61 is the largest heavy commercial vehicle park in Europe. The production of heavy commercial vehicles in Turkey was realized as showing 2017 19,2 31% increase in thousand units. The sector is expected to grow steadily until 2021 with the impact of new road, construction and infrastructure projects. In parallel with these developments in commercial vehicle performance, the commercial tires market continues to have a high potential. In the last 5 year, total growth in the world tire market was% 13, while heavy commercial vehicle tires growth was% 18. Turkey is one of the countries where the most intensive growth trend observed in the global arena. In the 2017, the commercial vehicle tire market, which has grown by 3 and reached to 2,3 million by 2022, is expected to increase by 12 to 2,6 million by XNUMX.
Dijital To best assess this potential in the market, as Brisa, we take our work at 2018 a step further with our service diversity, intensive field activities and digitalizing new services. We are demonstrating our strength and difference in the field with our expert Profleet Consultants. Every year, Profleet Advisors provide one-to-one service to the fleet customers by traveling a million miles to 100 around the world. On the other hand, we provide a high added value with our innovative services strengthened by our presence in the field. Today we offer our services solutions for the entire fleet in Turkey, have the power savings worth £ 3,5 billion a year. With these services, Brisa is preferred as a business partner in many large scale projects around the world. Lastly, our company takes part in the 13,7 km long mega rail project in Ethiopia with fleet management solutions. We are determined to reinforce our leadership by expanding our fleet customer network with our new generation products and services as we are aware of our potential and strength. Pot
MEASURED ON THE 23 OF THE COMMERCIAL VEHICLE TIRES IN THE MARKET WITH PROFLEET, THE 2,3 MILLION IS TOUCHING THE TIRE PROF
Brisa, fleet management solutions under the Profleet services, has so far measured the 23 of all commercial tires on the market and touched a total of 2,3 million tires. In 2017, Brisa provided more than 4000 fieldwork and tire measurement services to its customers and 17 provided 32 manxH clock training with different training programs and 3.608 programs to Profleet consultants.
In 2017, Brisa opened a new store in Istanbul under the Propratik chain, which offers a first in the industry and offers fast maintenance and service at a single point for heavy commercial vehicles. Propratik, which serves with 2 stores in 6 provinces nationwide, meets the sales-service needs of all tires, batteries, spare parts and accessories for heavy commercial vehicles with innovative solutions.
BRISA GIVES DIGITAL INNOVATION IN THE SECTOR IN THE SECTOR FOR PROFLEET SOLUTIONS
The digitalization-focused innovative services play a big role in Brisa's success with Profleet. In this context, the company announced that it has added Fleet Information Center to its Profleet services. Filo has developed a telephone application that allows customers to track all field and measurement results, tire problems on their phones at the time. Thus, fleet management can be carried out instantly with digital systems.
TOUR OF TURKEY WITH A NEW MOBİLFİX'T 7 MILLION SAVINGS PROVIDING SERVICES
A special mobile tractor maintenance service that is Brisa's first in the sector, Mobilfix increases service awareness in fleets and provides fuel savings by correcting axle misalignments. At 2018, the company announced an additional innovation. Brisa is now able to offer its customers the services it offers, the impact of the fleet on fuel and tire economy, and how it makes a profit.
In the 2017, Turkey's Mobilfix with round conducted in different regions, in more than 42 1000 fleet vehicle fuel economy gave service in their garage. The company thus saved 7 million TL fuel and tire life in total. Mobilfix will start in April in Eastern Anatolia and start the new Anatolian Tour that will cover all regions.
3 WITH PROBOX. THE BRIDGE IS UNDER THE WISE OF BRISA
Brisa's Probox, which was developed specifically for commercial vehicle drivers in fleet vehicle parks, meets critical needs with its mobile tire removal and roadside assistance services. Probox has started to offer car owners with Probox services at 2018 on Yavuz Sultan Selim Bridge road and North Environment Motorway in Istanbul. Thus, the company, within the scope of the investments made in Turkey puts signature to the work safer and leading the industry to support the comfortable ride.
BRISA, LAST 5 WITH BANDAG IN THE YEAR 650 THOUSAND RUBBER COVERED, 400 MILLION SAVED TL SAVINGS
Brisa, with the rubber coating services offered by Bandag brand, reduces the amount of commercial tire wastes and contributes to the protection of the environment. For the coating process, 3 is the preferred company in the 1 tire, and 2017 has been introduced to the sector with its partners, which have ECE R109 certification in 129.000. With the new technology equipment (Shearography) investments in the coating and the services in Izmit, Istanbul, Trabzon and the newly opened Mersin locations, Brisa takes on the leadership in this field.
Shearography technology determines whether the tires are suitable for coating or not without shaving, so the tire life planning is done in the most accurate way.
Brisa to increase its strength in the economy segment with domestic production Dayton brand products
In addition to its powerful services, Brisa also realizes product planning to meet all the needs of commercial vehicle and fleet customers. In this context, Brisa introduces the commercial tires of Dayton, the first brand in the economy segment, to its customers and focuses on strengthening this category. At the same time, Brisa is launching the domestic segment of the Dayton brand commercial tires 2018.
TRUCK DRIVERS WITH LASSA
Lassa launches the sağlıklı Exit the Road ve project in 2011 to offer truck drivers support for healthy life and safe driving. With Yola Sağlam Exit, Lassa teams will offer healthy eating and exercise programs in Truck Cooperatives in July this year. Body mass analyzes of truck drivers will be interpreted and personalized recommendations will be made with the participation of dieticians and sports experts in the activities.
LASSA CONTINUES 5 YEARS 'PROJECT OF OUR LOVE SOIL, TOMORROW COMMON'
Brisa continues to serve farmers with the Lassa brand that has been in Anatolia for years. Lassa, Sevdamız Toprak, Our Partners for the Future ve project works for the sustainability of agriculture and the safe and efficient use of agricultural vehicles. With the project, Lassa has touched the farmers close to 43 so far, assembled more than 23.000 reflectors and visited 17.000 village with 53.000 km. Lassa's experienced team this year, the province and the 609 14 visiting the village's farmland offers support to farmers all over Turkey.