Premium automaker Lexus plans to show its new brand vision in 2021 to offer its users more extraordinary experiences. Lexus, which will display its new brand vision with a concept vehicle in spring, will continue to set the standards of the premium segment.
In addition to this new concept that will represent the beginning of the new generation models, Lexus will also introduce its first model developed within the scope of this new vision in 2021. The premium manufacturer announced that it will offer models within the framework of the new vision in 2021 and beyond.
Lexus also announced its sales performance in 2020 by sharing an image with clues about the concept that will show its new brand vision.
Record market share in Europe
Despite the pandemic, Lexus managed to keep the contraction to a minimum and closed the year 718 with a sales of 715 units with a decrease of 2020 percent compared to the previous year. Especially with the improvement in the second half of 6, it managed to increase by 2020 percent compared to the previous year. The Lexus was the fastest growing market in Turkey with 2 percent growth. Lexus achieved a record 64 percent market share in Europe with its 2020 performance.
While the high sales performance of the ES and RX models continued in 2020, the convertible LC Convertible, which joined the LC super coupe product range, also had a successful year. However, the UX2020e, the first fully electric Lexus to be offered for sale in some markets in 300, attracted great attention and became one of the models that ran out of stock.
Lexus' SUV product range had an 81 percent share in all sales, while Western Europe and Central Europe hybrid sales were 96 percent.