Professional Hotel Managers Association Bodrum Representative and Bodrium Hotel & SPA General Manager Yiğit Girgin said that with the developing technology, artificial intelligence has begun to be used in the tourism sector.
Girgin stated that it is possible for the tourism industry to achieve larger goals by using artificial intelligence, and emphasized that the artificial intelligence system guides holidaymakers in matters such as price comparisons and travel planning.
Pointing out that the recommendations given by travel sites and portals serving with artificial intelligence infrastructure increase customer satisfaction, Yiğit Girgin said, “We see that artificial intelligence and machine learning significantly affect the business models of 86 percent of the companies operating in the field of agencies and tour operators in the travel industry. Many travelers have started using Chat GPT and similar technologies when choosing a destination. While 35 percent of them use these technologies to compare prices, we observe that 92 percent of them base their destination choice on their personal wish lists and then on the recommendations of friends and relatives. Large online agency portals that support the use of artificial intelligence can help their customers more than real people when making travel plans with productive artificial intelligence technology. Artificial intelligence can offer customers better advice than humans. We see that companies that incorporate AI into the online delivery of their services can significantly increase their turnover. There is an example of Tripadvisor that managed to achieve three times the average turnover per customer in the first three months after launching an interactive service. "No one should ignore these processes anymore, we must adapt to the process quickly."
A NEW VISION IS NEEDED FOR THE PROMOTION OF THE CITY
Drawing attention to the importance of promoting Bodrum with a holistic approach and collective planning, Bodrium Hotel & SPA General Manager Yiğit Girgin pointed out that a vision is needed to create supply and demand in Bodrum, rather than managing tourism supply and demand.
Girgin said that when Bodrum, which provides service with a bed capacity of 100 thousand and nearly 200 facilities, uses its bed and facility supply with a year-round demand, the businesses and the district will experience a truly bright period in tourism and this development will enable the determined targets to be achieved more easily. told.
Emphasizing that a holistic approach should be taken to promote the city, Yiğit Girgin said: “We must capture a holistic promotional perspective to contribute to Bodrum tourism. I think we should pay more attention to destination promotion. Now, rather than the importance of individual achievements, the importance of collective action comes to the fore. A group of businesses whose neighbors are also successful will contribute to destinations. "I think that promoting only individual brands will be successful in the short term by serving the consumer culture, but will not bring success in the long term."