The 4 results of the Selected Product of the Year organization, which is held regularly every year and takes the pulse of 2023 thousand consumers, have been announced. The brands of the selected products were presented their awards at the ceremony held on May 2.
Brands are no longer consumers, consumers choose their own brand and product. Finally, the 2023 results of the Selected Product of the Year organization, which rewards innovations based on the votes of thousands of consumers every year, have been announced. Consumer research conducted online by NielsenIQ on March 10 – 23. The awards of the products that won as a result of the votes of 4 consumers were presented at the ceremony held on May 2 by the Selected Product of the Year.
“We are directing 44 billion consumers in 4,5 countries to the right products”
The Founder of Selected Product of the Year Turkey Çiğdem Micozkadıoğlu made the following statement on the subject: “Since 1987, we aim to direct 44 billion consumers in 4,5 countries to the best products, and to reward manufacturers for their quality and innovations. While brands don't win awards at the organization, independent and credible consumer research gains invaluable insights into innovation and their competitors. The winning brands, on the other hand, increase the awareness of their products, while at the same time, they enable new products to be tried and have the opportunity to create sales channels. Consumers, on the other hand, appreciate products that make their lives easier or appeal to them with their colour, taste and smell. This creates an environment of collaboration between brands and consumers and opens the door to offering products to the market that will appeal to consumers' needs or tastes.”
The organization is a proven marketing tool
According to the information obtained from Turkey Founder of the Year, Çiğdem Micozkadıoğlu, who explains the whole process in detail for the brands that want to participate in the research next year, the Selected Product of the Year is an internationally recognized organization as well as a proven marketing tool. Only consumer products introduced to the market in the last 24 months can participate in the survey. These products are evaluated in terms of compliance with the application criteria by the Ethics Committee for the Selected Product of the Year, which consists of important names in the world of marketing, advertising, media and retail. They are divided into certain categories according to the consumption needs they serve and the features they contain. It is then put to the vote of 4 consumers. The winners are specially informed.
55% of consumers tend to buy products with logos
As a result of the votes of the consumers, the companies that win the award get the right to use the Selected Product of the Year logo on their products. In NielsenIQ's latest research, when the Selected Product of the Year logo is used in an advertisement for a product, it is noted that 60% of consumers trust the advertisement, while 55% tend to buy the product with this logo on it. All finalists, on the other hand, can have an analysis showing the dynamics, innovation and shopping trends in the categories in the report prepared as a result of the process.
The 2023 winners of the Selected Product of the Year are listed as follows;
- Maraş Style Bold Cream in Algida
- Calve Bitter Peri Peri Sauce
- Cif Cream Spray
- Dove Shower Foam Argan Oil
- Dove Hair Therapy Hair Care Series
- Goodyear Eagle Sport 2
- Knorr 5 Minute Hummus
- Knorr Quick Mac & Cheese
- Nestle Palate Caramel Croquant
- Philips 3000 Series Air Purifier
- Philips Azur 8000 Series Steam Iron
- Philips Steam Straightener 7000 Series
- Philips LatteGo Fully Automatic Espresso Machine
- Philips SpeedPro Max Aqua Plus Wireless Upright Vacuum Cleaner
- Supradyn Kids