Allowing e-commerce sites to create augmented reality and EGİAD A webinar titled "The Future of E-commerce with Augmented Reality and Artificial Intelligence" was held with ART Labs, a technology startup that had previously received investment from its angels. Art Labs Co-Founder Uğur Yekta Başak was the speaker at the event, and e-commerce and artificial intelligence, which is a great starting point for companies especially in the pandemic as a new generation trading system, and the tricks of electronic commerce were conveyed.
How can Augmented Reality (AR) benefit e-commerce retailers? This is the question that companies that develop technology have focused on in recent years! Online shoppers say augmented reality will change their shopping experience. So, how does augmented reality contribute to e-commerce? Here are all these questions EGİAD It was opened to the view and evaluation of the business world at the event organized by the Aegean Young Business People's Association. One of the biggest challenges e-commerce retailers have to deal with is finding a way for consumers to interact with products before they buy. Most people want to experience the product before making a purchase decision. The cart abandonment rates of customers who do not have this experience may increase. However, technological advances have come a long way in solving this through Augmented Reality. Augmented reality stands out as the latest trend technology that enables an effective digital interface to be created in the environment around a person by placing virtual objects in real time in the real world with the support of artificial intelligence.
E-commerce, the shopping system growing with the pandemic
With the thought that e-commerce will be more effective and successful with this system, it provides promotion to young business people. EGİADAlp Avni Yelkenbiçer, Chairman of the Board of Directors, said, “The perspective on stores is changing in a world that has changed with the pandemic. On the e-commerce side, there is a permanent growth. Augmented reality allows customers to pre-experience the products they will buy. In this way, it provides the closest digital experience to being physically in the store and answers many questions of the customer during the decision-making phase. With the developed comprehensive technology, e-commerce becomes easier for existing companies.
Yelkenbiçer stated that the e-commerce turnover will reach 2021 Trillion USD rapidly in 4.88, and this includes a growth of around 20% every year. On the other hand, these estimations foresee an increase of 2025% until 20. Mobile e-commerce is growing much faster and as of 2018, 70% of the turnover has started to come from mobile. Another study showed that 2020% of customer relations will be provided by artificial intelligence-supported decision systems by 80. Thanks to the investments made in virtual reality by Google, Apple and Facebook, virtual reality solutions have been rapidly brought into technology and started to be used. And researches have shown that thanks to these Virtual Reality applications, a turnover of 2020 Billion USD has been exceeded as of 120 on e-commerce. In addition, Alibaba, Sony, Microsoft, Samsung and HTC have also announced that they are working on Virtual Reality applications.”
EGİAD Following the Future
EGİAD Yelkenbiçer, who stated that they have examined the generations in the business world under the headings of the future, said, “We are looking for ways to work in harmony with the generations. In addition, under the same heading, we want to follow the current technologies and understand how they will change their industry. In this context, we hosted important guests in webinars under the titles such as NFT and E-Sports. In the future, we will also discuss topics such as blockchain, cyber security, metaverse, web 3.0, tokenization. In the light of these activities, Uğur's EGİAD As we, we also attach special importance to the Z generation, which is in the focus; I especially enjoy watching the trainees as the entrepreneurs of the future and raising them. He contributes to the ecosystem like an idea worker by sharing entrepreneurship stories in entrepreneurship clubs and incubation centers. I believe that the bright future of our country is entrusted to successful entrepreneurs who follow Atatürk's path like Uğur.” said.
Uğur Yekta Başak, Co-Founder and CEO of ART Labs, said that they have opened the technology they offer to the use of high-volume marketplaces and leading brands through e-commerce. Stating that they are in use in sectors such as home decoration, footwear, fashion and accessories, Başak said, “Companies using the platform can add an augmented reality experience to their e-commerce sites. The creation of 3D visuals of the products to be presented is provided by a cloud-based system powered by image processing and artificial intelligence algorithms. It is possible to present tens of thousands of products with AR experience. In this way, benefits such as increase in sales and decrease in return rates are maximized thanks to a large AR-supported catalog.” Başak pointed out that the perspective on stores has changed in the changing world with the pandemic, and said, “There is a permanent growth on the e-commerce side. Augmented reality allows customers to pre-experience the products they will buy. In this way, it provides the closest digital experience to being physically in the store and answers many questions of the customer during the decision-making phase. As one of the pioneers of transformation, we are expanding our field of work by increasing the number of countries we serve.”
What is ART Labs?
In 2019, Uğur Yekta Başak, Dr. It was founded by Mahdi Kazempour and later Sercan Demircan joined this partnership. Deep technology startup ART Labs has completed its pre-seed investment round with a valuation of $2 million. Kültepe Investment and Investment in the investment round EGİAD In addition to Melekleri, angel investors from abroad also took part. Uğur Yekta Başak, while still studying at İzmir Science High School, won a gold medal from TÜBİTAK and subsequently EGİAD was also awarded. EGİAD Uğur Yekta Başak, who crossed paths with Art Labs from her high school years, EGİAD It attracts attention as an investment partner with its angels. Companies using the platform can add an augmented reality experience to their e-commerce sites without coding. The creation of 3D visuals of the products to be presented is provided by a cloud-based system powered by image processing and artificial intelligence algorithms. It is possible to present tens of thousands of products with AR experience. In this way, benefits such as increase in sales and decrease in return rates are maximized thanks to a large AR supported catalog. Uğur Yekta Başak's goal is to expand its operations in the US and European markets and to reach a valuation level of 3 million dollars in 4-100 years.