Turkey's most important international fashion event held for the first time digitally Mercedes-Benz Fashion Week Istanbul's 15th season ended today.
Fashion followers, between October 12-16, http://www.mbfwistanbul.com They had the opportunity to watch 30 fashion shows at.
Mercedes-Benz, which presents a fashion show of a designer that it supports every season in Istanbul, as in all fashion weeks where it has undertaken its name sponsorship, celebrated the 30th anniversary of Özlem Süer, one of the experienced names of Turkish fashion design, in his professional life and the successful designer's Spring / Summer 2021 collection Presented with the name “Mercedes-Benz presents Özlem Süer”.
Within the scope of this collaboration, Mercedes-Benz also immortalized Özlem Süer's 30th anniversary with a film project, which is the subject of the designer's approach to fashion and design, the changing and transforming excitement and sources of inspiration, within the scope of She's Mercedes platform, which takes its power from inspiring women.
Özlem Süer, who takes a journey through the streets of Istanbul with the Mercedes-Benz EQC vehicle, which reflects a new design language in the movie titled “30 years of Özlem Süer with fashion”, has always been in her life as a brand value, admired its designs and highly valued its technology and industry. It underlines the meaning for him that Benz presented his fashion show in his 30th year. Özlem Süer and Mercedes-Benz's electric car EQC share common values in terms of adopting sustainability and environmentally friendly design.
Şükrü Bekdikhan, President of Mercedes-Benz Automotive Executive Board and Automobile Group, 15. He expressed his views for the season with the following words: “Mercedes-Benz Fashion Week Istanbul left behind its 15th season, which was held completely digitally for the first time. İHKİB and this season activity with a vision of Turkey's Promotion Group supports we think that captured a unique opportunity for the introduction on a global scale Turkish designers, appeals to a digital fashion week to the nature of the boundaries beyond the whole world. MBFWI also reached audiences from different countries from Russia to Italy, from England to the USA this season. As the title sponsor of important fashion platforms around the world, Mercedes-Benz experienced digital fashion week with Mercedes-Benz Fashion Week Mexico in April and Mercedes-Benz Fashion Week Russia a while ago. This is adding a digital network of Mercedes-Benz Fashion Week in Istanbul and Turkey's 15th season is the most important fashion event in the international fashion calendar Situated in an uninterrupted fashion, we are proud to support. "