Elektra Elektronik, which is involved in projects such as Burj Khalifa, China High Speed Train Project, Guangzhou Wastewater Project, NATO Belgium Facilities, has also added a giant German automobile manufacturer to its portfolio.
Elektra Elektronik is positioned as the leading company in the low voltage transformer and reactor sector in Turkey in terms of production capacity, number of employees and export rate. The company provides solution partnerships to many institutions both in our country and in more than 6 countries on 60 different continents, with its transformer, reactor, wound elements, energy quality and power electronics solutions in its portfolio. Stating that they offer European standard products to the market with affordable price performance, Elektra Elektronik General Manager İlker Çınar emphasized that they work with world giants in a wide area extending from the Middle East to China, especially EU countries.
Elektra Elektronik, which exports the domestic low voltage transformer and reactor products produced in its factory in Istanbul to different continents and countries of the world, makes a difference with its Turkish engineering power. Among the most important projects in which the company is a solution partner: Burj Khalifa, China High Speed Rail Project, Guangzhou Wastewater Project and NATO Belgium Facilities. Elektra Elektronik General Manager İlker Çınar stated that they, as a company, are proud to undertake major projects in different geographies ranging from China to Spain, from France to New Zealand, and added that they are trying to strengthen their strategic position in the international arena by recently adding another German automobile manufacturer to their portfolio. announced that they are continuing.
The company, which has entered the European market, will also become stronger in America and Australia.
Stating that the sales distribution continues as 50 percent domestic and 50 percent abroad, İlker Çınar evaluated the company's export success with the following words: “When we evaluate our export rate in itself, we can say that 60 percent of our international sales are made up of European countries. The most important reason for this is that Europe is located at the heart of industry and our products are used mostly in the industrial sector. China is also among the attractive markets for us due to its developing industrial rate. Asia and the Far East cover 10 percent of our exports. The remaining proportion is made up of South American and Middle Eastern countries. After the pandemic, our export markets also diversified. New customers from America and Australia joined our portfolio during the pandemic period. “We want to strengthen these regions in 2024 and beyond.”
It acts as a solution partner to world giants with high value-added solutions.
Underlining that they stand out in exports with high added value solutions such as energy quality solutions, reactors, isolation transformers in the marine group, active harmonic filters and SVG, Çınar explained that their rich product portfolio forms the basis for commercial activities abroad: “As Elektra Elektronik, we use the technologies we produce in our country all over the world.” Our top priority is to deliver it to everyone. At this point, the large projects and investments we have undertaken in international markets are very important for us. Recently, we have come to the fore with our marine and railway projects and we are a solution partner to world giants in this regard. For the last two years, we have been negotiating with developed countries in shipbuilding such as Norway, Spain and China for marine transformers. At this point, we will continue to carry out our activities abroad in the most correct way and to carry Turkey's competence in production and engineering beyond the borders.”
Aims to brand the national engineering power in the global arena
Stating that they find it strategically valuable to position the national engineering power as a brand, Çınar said; “Being an R&D Center has strengthened us greatly in terms of engineering. Our engineering staff has gained and continues to gain serious industry experience thanks to our ongoing R&D studies. When we look at it, we are the first and only company in Turkey that produces Active Harmonic Filter and SVG products. We also continue to work on our TÜBİTAK projects for new product groups. While developing these projects, we take into account every feedback from our customers in more than 60 countries around the world. It is very important for us to see the demands and needs in the regions. To give an example, the Active Harmonic Filter product emerged as a result of the demand from our existing customer. "At this point, our priority will be to continue reading the dynamics of the sector, foreseeing the needs of the market, and quickly adapting to different market conditions with our strong staff and R&D studies," he said.