Turkish White Goods Manufacturers Association (TURKBESD) made an evaluation of the sector in the first quarter of 2024.
In the first quarter of 2024, total sales consisting of exports and domestic sales for six main products amounted to approximately 8,3 million units and increased by 5% compared to last year. In parallel, the production amount remained similar, increasing by 1% compared to the previous year. According to monthly data, there is a 24% increase in domestic sales this March compared to March last year. While production decreased by 3 million units by 2% compared to March last year, the downward trend in exports continued at this month's level.
TÜRKBESD President Gökhan Sığı said, “Turkey's white goods industry is the largest production base in Europe and the second largest in the world. Our industry is an important actor with a production capacity of 33 million units and an export capacity of 23 million units. While providing direct employment to 60 thousand people, it competes with the world with its R&D, digital transformation and green transformation investments. We have a strong, exemplary collaboration with our sales and service network of thousands of SMEs and our auxiliary industry, of which we are proud. "Thanks to this strong ecosystem we have created, we continue to be an important driving force in the growth of the Turkish economy," he said.
Noting that total sales consisting of export and domestic sales for six main products amounted to approximately 8.3 million units, increasing by 5% compared to last year, Sığın said that practices that make shopping difficult bring the risk of contraction in the domestic market.
Pointing out that practices such as reducing the number of credit card installments and increasing loan interest and commission rates, which have been on the agenda recently, pose a risk for the domestic market, Sığa said, "A further decrease in the 10 installment limit to which white goods used for an average of 12-9 years is currently subject will have a negative impact on the consumer side." . This situation will lead to a contraction of the domestic market. "This brings to the fore the deterioration of the production and employment structure for the white goods industry, which compensates for the difficulties encountered in exports with the power of the domestic market," he said.
