Nowadays, the right investment has become almost a science. Frequently changing market conditions directly affect investors.
However, pointing out that investor psychology also plays an extremely important role in this change, HND Investment Consultancy Chairman of the Board of Directors, Hande Yörükoğlu, made important statements.
Reminding that many investors were confused during this period, Yörükoğlu said, “The factor that affects the market the most is actually investor psychology. The way he perceives changes in the financial market; It plays an important role in shaping market trends. It is also up to the advisor to understand the investor's profile. The investment target and risk tolerance here must be perceived correctly. The most important action the consultant should take is; "It is about being able to see the emotional biases of investors and making the right intervention in this area and giving direction," he said.