The Aegean Olive and Olive Oil Exporters' Association organized an Olive and Olive Oil Sectoral Trade Delegation to Brazil between 15-19 May, within the scope of the Ministry of Trade's Far Countries Strategy. Within the scope of the trade delegation, which included 18 participants from 28 companies operating in the olive and olive oil sector, bilateral meetings were held on the first day. On the second day, Latin America's largest international supermarket fair, APAS, was visited, and on the last day, sector/market visits were made.
Aegean Olive and Olive Oil Exporters' Association President Davut Er said, “Brazil is geographically large and one of the most densely populated countries. Olive oil, whose popularity is increasing within the scope of the establishment of healthy eating habits in the country, is known by consumers. In this context, imports are increasing gradually. Olive oil has taken its place on the shelves in all medium and large markets. In general, extra virgin olive oils and 500 ml colored glass and tin packages are preferred. While Brazil's olive oil consumption was 2017 thousand tons in 18/76, it reached 2021 thousand tons in 22/31 with an increase of 100 percent. Olive oil consumption is expected to increase in the coming years. There is an olive consumption of up to 125 thousand tons.” said.
President Er, saying that the majority of Brazil's olive oil imports are from Portugal due to its cultural ties, “Other important countries in the market are Spain, Argentina, Italy and Greece. These countries take an active place in the market with the distribution networks they have established. Turkey's olive oil exports to Brazil increased by 2022 percent in 606, amounting to 2,1 million dollars. In addition to medium quality extra virgin olive oil, Turkish companies are considering increasing the market share of natural extra virgin olive oil, which is perceived as a first class especially premium product by the Brazilian public. Brazil's olive oil imports are 540 million dollars. Olive import is 120 million dollars. We rank 8th in Brazil's olive oil imports. Quality and compliance with standards in the products that businessmen care about, as well as these features, our country has a structure that will not be difficult in this regard with its 200 million trees. Our plan to go to Brazil has been on our agenda for four years. It is possible to reach much higher values with promotional activities to be held in the future. We will reach our industry's goal of 1 billion dollars with new markets.” he said.
Sao Paulo Consul General Gürsel Evren made the opening speech of the event, while Commercial Attachés Seçil Önel and Gökçen Türk gave information about the Brazilian market.