Global cryptocurrency exchange OKX announced that it has launched the Interactive Avatar Campaign in collaboration with Manchester City, one of the leading football clubs in the English Premier League. OKX, the world's leading Web3 technology company and Manchester City's official training jersey sponsor, announced in an official statement that it has launched a new Interactive Metaverse Avatar Campaign with Manchester City Club. With this development, the AR experience on playforthecity.com, created by Yahoo, gives fans the opportunity to customize their digital avatars with Manchester City training jerseys and OKX branded pre-match warm-up jerseys.
As part of the multi-channel campaign that will be played during Manchester City's home match with Premier League champion contender Arsenal, a stunning video debut of Manchester City's leading players exploring Manchester as giant avatars as fans head towards the stadium after kick-off. to do. While announcing the new experience, the video will inspire fans to “Play for the City” while also allowing fans to have their own personalized digital avatar on the Manchester City x OKX jersey.
Fans can use their avatars in 4.000 Metaverse games and apps
The new experience allows fans to create their own custom avatars in seconds and use them in 4.000 Metaverse games and apps. In addition, fans who share their avatars on social media with the #playforthecity hashtag have a chance to get a share of the Man City and OKX awards.
Manchester City and OKX offer opportunities from the world of Web3
Stating that the Metaverse experiences they are developing in collaboration with Manchester City create exciting new opportunities and that the fans can access these opportunities with the avatar they will create in the Metaverse environment, OKX Marketing Director Haider Rafique said, “This campaign reflects the efforts of Manchester City and OKX to improve the fan experience by offering opportunities from the Web3 world. It also shows that OKX is committed to its mission of helping users step into the world of the “new internet”.” said.
A unique experience for fans from Manchester City
Gavin Johnson, Media Director of City Football Group, said: “We are delighted to be launching this exciting campaign with OKX and Yahoo today. By bringing together the expertise of all three partners; Manchester City fans around the world are given the opportunity to connect and interact with the club in a unique, interesting and brand new way. We hope all fans will enjoy this experience a lot.” used the phrases.
Inspiring event created in collaboration with Yahoo
The event was prepared in collaboration with Yahoo, which has a qualified content team and uses the most advanced promotional technology platforms to bring the Metaverse experience to life and announce it to the fans. Yahoo created the trailer by working with the Ready Player Me platform to create a custom AR and avatar experience. In addition, it will distribute the prepared content in video, visual and local formats to mobile, tablet and TV screens as well as Digital Outdoor (DOOH) locations through its own advertising technology platform, the Demand Side Platform (DSP). Thus, Manchester City will inspire their fans to experience this experience for themselves.
The planned innovative setup is the newest Metaverse experience offered to fans by OKX and Manchester City after opportunities in the OKX Collective Metaverse, where Rúben Dias' training techniques are learned and İlkay Gündoğan's exclusive tactics are accessed. In May, fans will be invited to Metaverse for exclusive experiences with Jack Grealish and Alex Greenwood.