A Dreamlike Fashion Movie by Mert Erkan: Access

a fashion movie from mert erkan like a dream, access
a fashion movie from mert erkan like a dream, access
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The second period of Fashion Week Istanbul 2021 was held digitally between 12-15 October 2021. Designer Mert Erkan shot the Spring/Summer 2022 fashion film and lookbook at the Historical Hüsrev Kethüda Bath in Ortaköy.

Inspired by the philosophy of "Hedonism", the designer is in this collection; starting from the word meaning of hedonism, he wanted to refer to all the definitions and theories it contains. The designer, based on the definition of pleasure according to Aristippos; He took the access to happiness, real pleasure, success, target point, love, the channels of the human brain and many desired points in general and named the collection ACCESS.

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In the fashion movie, all production of which was undertaken by Asil Çağıl; Best Model of Turkey 2019 winner Derya Ekşioğlu, Dilara Kurşun, Melissa Aslan and Deniz Tekin took part.

A total of 20 looks are exhibited in the collection; Interpreting different connection points with his own subjective attitude, Erkan reflected the combination of cut-out details, different fabric and color mixes, ornamental stitching details, ring buckles, oval and sharp lines on the forms. Going through 4 colors, the designer used the colors white, green, metallic gray and purple.

Ufkun Medya and his team took the video shoots, while Edip Gündoğdu did the lookbook shoots. Make-up belonged to MAC Cosmetics Turkey team, hair by Mehmet Tatlı Kuaför.

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