Hilton announced the extension of its partnership with McLaren, which has been ongoing since 2005. As part of the partnership, which will continue in the upcoming period, Hilton will provide the McLaren F1 team with comfortable accommodation at Hilton hotels located at racing destinations around the world. At the same time, Hilton Honors members who follow McLaren races as spectators will have the opportunity to experience unique experiences at Hilton hotels.
One of the projects implemented as part of the 16-year partnership was McLaren's popular video “Ride to School with Lando”, which has become one of the top 2 most-watched Instagram grid videos of late, with more than 5 million views. The video of the famous McLaren F1 driver, Lando Norris, of a father who had the right to travel thanks to his Hilton Honors membership, took his child to school in his own car, attracted great attention on social media. Hilton will continue to take part in McLaren F2022 racing cars in 1 and beyond, while continuing its colorful work.
“Our partnership with McLaren allows us to deliver once-in-a-lifetime experiences to Hilton Honors members and create unique and engaging content,” said Chris Silcock, Hilton Executive Vice President and Executive Vice President, Commercial. The goals of both brands meet in the areas of innovation, culture and performance. That's why we're excited to expand our long-standing successful partnership. “We are also proud to deliver on our commitment to providing the warmest welcome to our guests by providing accommodation at Hilton hotels for the McLaren racing team as they travel the world.”
McLaren CEO Zak Brown commented on the partnership: “As the McLaren Formula 1 team, we are delighted to expand our partnership with Hilton, who has supported us for a long time. As part of our partnership with Hilton, a global brand that excels in providing its customers with the best travel and hospitality experiences, we will continue to develop collaborative campaigns for fans and customers around the world that combine our harmonious approach to travel and experience.” made the statement.
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