Social Media Scams: Threats and Protection Methods
Social media platforms have become one of the most important means of communication today. However, the popularity of these platforms has also attracted the attention of scammers. Users encounter new scam methods every day, which leads to both material and moral losses. In this article, we will discuss how social media scams work and how we can protect ourselves from such scams.
Methods Used by Scammers
Social media scammers use a variety of methods to lure users into a trap. Some of these methods include:
- Phishing: Fraudulent emails or websites designed to obtain users’ personal information are used. Scammers often send content that appears to come from trusted sources, such as banks or popular social media platforms.
- Fake Ads: Fake ads created on social media using the names of famous brands or people mislead users. These types of ads usually promise big profits.
- Content Created with Artificial Intelligence: Scammers use artificial intelligence to create videos that imitate the voices and images of celebrities, and offer fake investment opportunities with these videos. This type of content often makes a big impact on users because it looks very close to reality.
Things to Consider on Social Media
There are certain precautions you should take to stay safe on social media. These precautions will help protect you from scams:
- Do not click on links you do not recognize: You should be careful about links coming from people you don't know on social media. These links could be scammers' traps.
- Follow Official Institutions: Banks and other official institutions issue warnings about fraud. Take these warnings into consideration.
- Use Trusted Channels: Only conduct your banking or investment transactions through official and trusted platforms. This will help protect your personal information.
- Report Suspicious Content: Report any suspicious content you come across on social media platforms to the relevant platforms. This will help the platform prevent fraudulent activity.
Economic Dimension of Fraud
Cybersecurity companies publish reports on social media fraud and reveal how much economic loss these fraud methods cause. In Türkiye alone, more than 2023 million liras were lost as a result of fraudulent activities in 2024 and 100. A large portion of this money is transferred to cryptocurrency wallets based abroad. Scammers use virtual payment systems and prepaid cards to hide their earnings.
Artificial Intelligence and Fraud
Artificial intelligence is one of the most commonly used tools by scammers. Scammers who imitate the voices of famous people and create fake content use this technology to mislead users. In order to prevent such scams, it is possible to make the following recommendations to users:
- Beware of Untrue Content: Content generated by artificial intelligence may seem real at first glance, but you should be careful with such content.
- Get Information from Reliable Sources: Before making any investment, be sure to obtain information from reliable sources.
- Do Your Research When Investing: Before considering an investment opportunity, do thorough research on that opportunity. This will be a safeguard against scams.
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Social media fraud poses a significant threat today. Users need to be careful by considering these dangers. Fraud methods are constantly evolving and being renewed. Therefore, it is of great importance for social media users to be aware of fraud and take the necessary precautions.
