Operational Vehicle Rental Sector in Türkiye: 2025 First Quarter Data
Türkiye’s operational car rental sector is drawing attention with its data for the first quarter of 2025. This data, announced by the Association of All Car Rental and Mobility Organizations (TOKKDER), reveals the current status and future potential of the sector. According to the report prepared in collaboration with the independent research company NielsenIQ, the sector experienced a 3,8% contraction in the first three months of the year. This led to a decrease in fleet size to 242 vehicles and a recorded asset size of 200 billion TL.
The Effect of Interest Rate Increases
TOKKDER Board Chairman Kağan Yaşa stated that the sector, which had a fleet of 2018 thousand vehicles in 328, has decreased to 2025 thousand as of the first quarter of 242. Rising loan interest rates have seriously increased rental costs. For this reason, companies are turning to savings and the demand for operational leasing is decreasing significantly. Yaşa expressed his hopes for the future by saying, “If inflation decreases and access to financing becomes easier, our sector will enter a growth trend again.”
Potential of the Sector and Comparison with Europe
There is a huge potential in the car rental market in Türkiye compared to Europe. While the share of rental in total car sales in Europe is around 57%, this rate is only 15% in Türkiye. This difference reveals the growth opportunities in Türkiye's car rental sector. In the short term, factors such as inflation, access to financing and costs will continue to be decisive.
The Rise of Hybrid and Electric Vehicles
According to the report, the share of hybrid and electric vehicles in the sector's vehicle fleet has reached 10,4%. While gasoline vehicles make up the majority of the fleet with 60,7%, the share of diesel vehicles has decreased to 28,8%. In terms of vehicle preferences, the sedan body type is the most preferred type with 44,3%, while hatchback vehicles are preferred with 25,3% and SUVs with 21,6%. This data reveals that interest in environmentally friendly vehicles is increasing.
Brand Preferences and Market Dynamics
The most preferred brand in the Turkish operational leasing market is Renault with a share of 18,7%. Fiat is second with 16,2% and Toyota is third with 9,4%. Compact class vehicles constitute 47% of the fleet, small class vehicles have a share of 31% and upper-medium class vehicles have a share of 10,1%. The rate of light commercial vehicles increased from 2018% in 2,9 to 2025% in 7,1. This shows that the demand for light commercial vehicles is increasing.
Decline in Number of Customers
The number of customers in the sector has also decreased significantly. The number of customers, which was 2021 in 28, decreased to 300 by the end of 2024 and to 22 in the first quarter of 100. TOKKDER President Yaşa emphasizes that operational leasing awareness should be increased, especially in SMEs. The sector made a significant contribution to the economy by paying a total of 2025 billion TL in taxes in the first three months of 20. Yaşa stated that increasing the vehicle rental expense limit and reviewing regulations such as GPS obligations will support the sector.
The Concept of Use Instead of Ownership
Making evaluations about the future, Yaşa stated that the concept of “use instead of ownership” is rapidly becoming widespread. Individuals and institutions prefer to use vehicles only for the period they need. It is anticipated that car sharing and rental models will become more prominent in the coming period. This change may bring new opportunities in the sector.
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The operational car rental sector in Türkiye has great potential despite the current challenges. The decline in interest rates, control of inflation and the adoption of new vehicle models can trigger growth in the sector. With the change in the rental approach, the future of the sector looks even brighter.
