Oppo Combines Football Passion with Innovative Technology in UEFA Champions League Final

The Future of Football: OPPO's Social Responsibility Projects

In recent years, football has become more than just a sport, it has also become a social impact has become a tool. In this context, OPPO's role as the Official Smartphone Product Partner of the UEFA Champions League draws attention with the social responsibility projects it carries out to support the development of young athletes. With its "Define Your Moment" vision, OPPO combines the power of football and the possibilities of technology, and positively impacts the lives of many young talents.

Champions Village Events in Munich

Ahead of the 2024/25 UEFA Champions League final match, OPPO held a Champions Village events, offered football fans a unique experience. Here, highlights from the history of the UEFA Champions League and Munich's sports culture were introduced to the participants. OPPO's AI-powered selfie booth allowed football fans to interact with the virtual avatar of OPPO Global Brand Ambassador Lamine Yamal. Such innovative experiences allowed football fans to experience unforgettable moments on and off the field.

Special Trainings with Young Athletes

OPPO stands out not only with its technological innovations but also with its social responsibility projects. Before the final, young Brazilian athletes, with the support of OPPO, came together with Global Brand Ambassador Kaká and legendary footballer Cafu to conduct special training sessions. These training sessions helped the young athletes develop their skills and inspired them. Former English national footballer Micah Richards was present with the young people in this special match and met with them on the field.

Enriching the Football Experience with Artificial Intelligence

OPPO’s AI-powered technologies enrich the excitement and experience of football while also contributing to the development of young people. Advanced photography technologies such as AI Blur Remover and AI Eraser allowed participants to take high-quality photos from a distance. Such innovations help young people realize their dreams of professional football while also increasing their love for football.

The Cultural Dimension of Football

On the final day, Kaká and UEFA Champions League legend Esteban Cambiasso played the ancient Chinese sport of Cuju with young female footballers, supported by OPPO. This event brought together football cultures from the past and present, and once again demonstrated that football is a universal language. OPPO emphasizes that football is not just a sport, but also a culture and a way of life.

OPPO's Global Impact

As the Official Smartphone Product Partner of the UEFA Champions League, OPPO has been implementing extensive sports and talent development programs around the world to support the development of young football players. In Brazil, four regions in São Paulo provide opportunities for young people through the renovation of football fields, donation of equipment, and professional training. In Egypt, a partnership with The Maker Football School supports the discovery and development of talented young people.

Strategic Partnerships and Future Vision

Strategic partnerships with UNESCO and local sports institutes in Mexico provide young footballers with training equipment and advanced technology support, helping them realize their dreams of professional football. OPPO continues its mission to support the development of young talents by investing in the future of football. In this context, it is important to remember that sports are not just a physical activity, but also a social responsibility.

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OPPO’s social responsibility projects shape the future of football and inspire young talents. Such projects show that football is a universal language and has the power to bring societies together. OPPO will continue to work towards a brighter future through the combination of technology and sports.