The Rise of Electric Vehicles in the Turkish Automotive Market
In recent years, Electric vehicles in the Turkish automotive marketThe significant place that electric vehicles have gained has radically changed the dynamics in the sector. This transformation is shaped by both consumer demands and environmental concerns. The advantages offered by electric vehicles over traditional cars contribute greatly to the growth of the market.
Sales Data and Market Growth in 2023
Total car sales in Türkiye in the first four months of 2023 381 bin 636 This figure has reached approximately 100,000 units compared to the same period last year. percent 40 shows an increase. Especially April 2023 As of April, the highest sales figure of all time was reached with 105 units. This reveals how dynamic the Turkish automotive market is.
The Role of Electric Vehicles in the Market
Electric vehicles are increasingly gaining interest in the Turkish market. rechargeable hybrid models This interest is also contributing to the increase. Last year, electric vehicles accounted for approximately percent 10This rate will increase as of April 2023 percent 15The share of plug-in hybrid vehicles has exceeded percent 7,5 level. This situation shows how quickly Turkish consumers have adapted to technology.
New Energy Vehicle Segment and BYD's Role
Today, electric and plug-in hybrid vehicles new energy vehicle (NEV) segment is growing worldwide. The share of this segment in Türkiye has also increased to 23%. In other words, almost one in every four vehicles is sold as a new energy vehicle. At this point, BYD The brand makes significant contributions to the electric mobility transformation in Türkiye. It has made a great contribution to the growth in the market by offering rechargeable hybrid vehicles at affordable prices.
BYD's Success in the Turkish Market
In the first four months of 2023 BYD, has sold 13 vehicles in Türkiye. This success has made the brand the fastest growing automobile brand in the Turkish market in 608. With 2025 vehicle sales in April, the market share %6,3After entering the top 10 in the passenger car market, BYD currently ranks 7th.
The Future of Electric Vehicles
The adoption of electric vehicles in Türkiye has gone beyond being just a trend. The acceleration of the transition to electric vehicles shows that plug-in hybrid vehicles are the strongest alternative to this transition. This situation is related to both the search for an environmentally friendly means of transportation and economic factors. With the growth of the market, user feedback is also quite positive.
Wide Range of Products and Innovative Technologies
BYD appeals to all consumer profiles by offering a wide range of products. New technologies Vehicles equipped with attract the attention of users. Offering plug-in hybrid and electric vehicles together creates a strong impact when combined with competitive prices. Customer-focused approach increases user satisfaction.
Rapid Response to Consumer Demands
The increase in consumer demands has also contributed to the rapid growth of dealership structures. BYD, which currently has 29 dealers in 37 cities in Türkiye, responds to the strong demands of the market with high volume shipments. This strengthens the brand's position in the market.
The Importance of Growth Rate in Türkiye
Turkey makes significant contributions to BYD's growth in Europe and is becoming a strategic market. The interest and growth rate in Türkiye is well above the European average. The rapid adaptation of the Turkish consumer to new technologies is among the main reasons for this growth. Thanks to this, BYD can achieve high volume sales.
Conclusion
The rise of electric vehicles in the Turkish automotive market has accelerated due to a combination of both environmental and economic factors. The leadership of brands such as BYD plays a critical role in this transformation. The adoption of electric and plug-in hybrid vehicles will continue to increase in the future.
