The deep brotherhood and cooperation between Türkiye and the Turkish Republic of Northern Cyprus was crowned with a special communication campaign, this time in the field of tourism. Prepared for the target market of Türkiye, “Island CyprusThe “Campaign” was introduced with a magnificent meeting in Istanbul.
TRNC President Ersin Tatar, Turkish Republic Vice President Cevdet Yılmaz, TRNC Prime Minister Ünal Üstel, TRNC Deputy Prime Minister, Minister of Tourism, Culture, Youth and Environment Fikri Ataoğlu and TRNC Minister of Public Works and Transportation Erhan Arıklı also attended the introductory meeting hosted by the Minister of Culture and Tourism Mehmet Nuri Ersoy, once again demonstrating the strong solidarity between the two countries.
Minister Ersoy: “Island Cyprus is the Symbol of a Vision and Common Goal”
In his speech at the meeting, Minister Ersoy said, “Island CyprusHe emphasized that they do not see the campaign as just a promotional activity, but rather a symbol of a vision, a belief and a common goal. Within the framework of the Economic and Financial Cooperation Agreement between Turkey and the TRNC, which is updated every year, the year 2025 will be the center of the promotional activities.Island Cyprus" announced that the brand has been placed.
Recalling that the TRNC’s promotional activities in previous years focused mainly on international markets outside of Turkey, Ersoy stated that as of 2025, a significant portion of the promotional budget will be used for the Turkish market in line with the special demand of Northern Cyprus. To this end, he said that effective advertising films, comprehensive digital campaigns and popular influencer projects will be implemented in cooperation with the Turkish Tourism Promotion and Development Agency (TGA) and the General Directorate of Promotion.
“Voice of Cyprus” Will Reach a Wide Audience
Minister Ersoy, who also shared the dimensions of the promotional activities to be carried out within the scope of the campaign, announced that the prepared commercials will be broadcasted on 40 national television channels and 960 cinemas. Noting that an intensive communication process will be carried out on digital platforms, Ersoy said, YouTube He stated that the beauties and cultural richness of Northern Cyprus will be conveyed to a wide audience in media such as. He also stated that the spirit of Northern Cyprus will meet millions in the most visited news and series platforms.
Ersoy, who pointed out that this campaign goes beyond the classical tourism concept, said, “Island CyprusHe added that they highlighted the island’s historical streets, traditional tables, rich music and unique culture of life with the brand. Minister Ersoy emphasized that the main purpose of the campaign was to permanently engrave the cultural identity of Northern Cyprus in the minds of the Turkish people.
“Visit North Cyprus” Brand in International Markets
Underlining that the campaign will not be limited to the Turkish market, Minister Ersoy said that it will also be used in international markets, especially in the UK.Visit North Cyprus“ He said that he believes that the promotional activities they carry out under the brand will bring Northern Cyprus to the global visibility it deserves. Reminding that there is a strong team behind this great promotional journey, Ersoy touched on the importance of meeting with the General Directorate of Promotion, TGA and all stakeholders in Northern Cyprus on a common ideal.Island CyprusExpressing his belief that the “Campaign” will significantly increase the brand power of Northern Cyprus, Ersoy thanked all the individuals and institutions that contributed.
Minister Ersoy concluded his speech with the following meaningful words: “Northern Cyprus is not just a travel route; it is a strong bond extending to our roots, culture and common future. We will continue to work with determination to bring the spirit of this unique island to wider audiences and to tell the world about the unique identity of Northern Cyprus.”
Vice President Yilmaz: “We Stand By TRNC in Its Just Cause”
In his speech at the introductory meeting, Vice President Cevdet Yılmaz expressed his satisfaction with every constructive step taken and every new project implemented for the prosperous future of the Turkish Republic of Northern Cyprus.
“There is a sincere unity of heart and destiny between us and these lands, beyond a historical bond,” said Yilmaz, expressing their desire for the TRNC, located in the heart of the Mediterranean, to reach a stronger position in the field of tourism with its unique nature, rich culture and warm-hearted people. The TRNC Tourism Master Plan, which was introduced, and “Island CyprusHe said that the campaign was a valuable step towards the common vision in this direction.
Emphasizing that they will resolutely continue their justified calls for the recognition of the sovereign equality and equal international status of the Turkish Republic of Northern Cyprus on all platforms, Cevdet Yılmaz said, “This agreement, which is updated every year, is not only a study that regulates economic and structural cooperation. It is also a strategic framework that reinforces solidarity, belief in a common future and brotherhood law among people. As the Republic of Turkey, we fully support the two-state solution vision put forward by President Ersin Tatar.”
TRNC President Tatar: “We Are Writing a Success Story in Tourism”
TRNC President Ersin Tatar said in his speech that they always express that Northern Cyprus is a unique destination in the heart of the Mediterranean with its natural beauties, historical heritage and hospitable people.
Tatar said, “There is not only a historical bond between us and these lands, but also a sincere bond of affection,” and explained that efforts have been carried out under very difficult conditions to develop tourism in Cyprus since 1974.
Tatar reminded that at that time, promotion was only done through TRT broadcasts and there were no social media or digital platforms, and emphasized that today they have much stronger promotion tools and they are aware that they need to use these advantages effectively to reach the younger generations.
President Tatar said, “Despite all the embargoes, isolations and restrictions, the Turkish Republic of Northern Cyprus has demonstrated great success in tourism. At this stage, thanks to the opportunities offered by the region, the increase in accommodation capacity, developments in transportation infrastructure and the increase in service quality, Cyprus tourism has gained significant momentum. Today, tourists are leaving the island with pleasure. Tourism is not only a sector, but also a powerful tool for Cyprus to establish ties with the world and tell its own story.”
New Generation Promotion Approach and Future Vision
With the support of the Minister of Culture and Tourism Mehmet Nuri Ersoy,Island CyprusTatar, who pointed out that a multi-channel promotion process appealing to young people has begun with new communication campaigns such as “With these campaigns, not only destination promotion is being done, but also a sense of belonging is being built. The culture, nature and vision of Cyprus are being explained in a wide range from social media to movie theaters, from digital platforms to outdoor activities.”
Ersin Tatar added in his speech that they aim to make Cyprus not only a touristic region but also a regional centre of attraction with a strong brand value.
The Istanbul introduction meeting of the “Island Cyprus” and Tourism Master Plan ended with the presentation of the Undersecretary of the Ministry of Tourism, Culture, Youth and Environment of the TRNC, Serhan Aktunç, following the speeches and a souvenir photo. This joint communication move is of great importance as a concrete indicator of the unwavering bond of brotherhood and the common vision for the future between Turkey and the Turkish Republic of Northern Cyprus.
