Opel displayed a remarkable performance while determining its growth in the Turkish market and its 2025 targets. Total sales in the January-April period 21.226 With this result, Opel's market share percent 5,6 Yantaç stated that these results were in line with expectations and that market shares increased compared to the same period last year.
Sales Figures Details
Yantaç, while evaluating the general situation of the market, emphasized the consistency of the targets they set for 2023. The sales made in the first four months compared to the same period last year over 15 percent He stated that this growth has increased Opel's market share. percent 10,7 It became clear with the light commercial vehicle market share it reached.
Success in the Light Commercial Vehicle Market
Opel's success in the light commercial vehicle segment is remarkable. In the first four months of last year 3.637 by sales percent 4,7 while it has a market share, in the same period this year 7.750 market share by achieving sales of units percent 10,7 level. This is considered as a result of the brand entering the market with the right strategies.
Developments in the C-SUV and B-SUV Segments
One of the most important segments of the market, the C-SUV, offers growth opportunities for Opel. However, the decline in sales in the B-SUV segment is directly related to the SCT bases of electric and plug-in vehicles in Türkiye. Yantaç said that premium vehicle prices 1,9 to 2,3 million liras He stated that being stuck between these two options directs customers to more affordable vehicles.
Global Success and Türkiye's Role
At the end of the first four months of the year, Türkiye ranked first in Opel's global sales percent 5,6 became the country with the highest market share. Yantaç explained this success by emphasizing that Türkiye is an important market for Opel. “Opel's total sales worldwide percent 11“Turkey is carrying out the ,” he said.
2025 Targets: 70 Thousand Sales and Above
Opel sets total sales target for 2025 70.000 and determined above. Yantaç, his expectations in the Turkish automotive market 1,2 million and above. In order to achieve this goal, new model introductions and strategic planning are of great importance.
Prospects in the Electric Vehicle Market
In the electric vehicle market 120.000 An increase of 100 units is expected. Last year, electric models 4.500-5.000 Opel, which achieved sales between 1,000 and 2,000 this year, has reached its target 25.000 Yantaç stated that electric and hybrid models are considered low-emission engines.
Growth Strategy in SUV Models
Opel, in the SUV segment, 26.000 This also targets sales of units. This also targets total sales percent 40The promotion and sales strategies of SUV models are among the elements that will strengthen the brand's position in the market.
Opel continues to gain a strong position in the Turkish market with its innovative product range and strategic planning. In the coming years, the steps to be taken to achieve growth targets will support the sustainable success of the brand. In the Turkish automotive market, Opel's rise stands out as a development worth watching.
