The second trailer for Grand Theft Auto 6 has been watched by millions of people since its release. This time, Rockstar Games followed an unconventional promotional strategy by opening its official TikTok account and sharing the trailer on this platform. This surprise step attracted great attention.
Although Rockstar Games had no previous activity on TikTok, the newly opened account reached one million followers within 24 hours. This interaction, achieved with just one video, proved the company's power in game promotion. The trailer was watched millions of times on TikTok and received hundreds of thousands of likes.
YouTubeThe viewing figures on 'show the magnitude of this success. The trailer, YouTubeWith nearly 100 million views, it became one of the most-watched game trailers across all platforms, demonstrating that the Grand Theft Auto brand still has massive global clout.
Sharing the trailer on TikTok seems like a spontaneous change of strategy rather than a pre-planned campaign. However, the results showed how effective Rockstar is in the social media arena. The use of new generation platforms in game promotions is becoming increasingly important. With GTA 6 set to be released on May 26, 2026, it seems that Rockstar will continue to keep the excitement high with such steps.
