Xavier Chardon has become the new CEO of Citroën, one of the most established manufacturers in automotive history with its innovative and high-tech models that prioritize comfort.
An important appointment has been made in the management of French automotive giant Citroën. In this context, Xavier Chardon has been appointed as Citroën CEO, reporting to Stellantis Extended Europe Operations Director Jean-Philippe Imparato. A graduate of the Institut Commercial de Nancy, Xavier Chardon has held various roles in the automotive sector in France, Europe and China throughout his career.
Chardon joined the PSA Group in 1994 and began his career at Citroën Italy. After working in various positions at the brand's headquarters, he took over the management of Citroën Denmark in 2001 and Citroën Germany in 2004. Chardon served as Marketing, Press and Public Relations Manager at the PSA Group from 2007 to 2009, and as General Manager of Citroën France between 2009 and 2011.
Xavier Chardon joined Volkswagen AG in 2012 as Vice President European Sales, and continued his career at Volkswagen AG in 2014 as Global Marketing and Communications Manager. Chardon joined Volkswagen in 2016 as Vice President Marketing and Customers, and led the “Digitalization Project House” unit at Volkswagen China from 2017 to 2018 before taking over as Vice President Sales and Marketing of the SAIC-Volkswagen joint venture. In 2021, he returned to France and became Chairman of the Board of Volkswagen Group France.
Commenting on the matter, Jean-Philippe Imparato, Stellantis Extended Europe Operations Director, said: “I would like to thank Thierry Koskas for leading the Citroën brand over the last two years and most recently for driving product renewal with the introduction of the new C5 Aircross. We are delighted to bring Xavier Chardon to the leadership of Citroën. His rich and diverse career, his expertise in the automotive sector and his knowledge of the brand will be essential in taking Citroën to new horizons and strengthening its unique position in the market.”
