As Plastik, the leading brand of the Turkish packaging industry, has taken the leadership seat in the European flower packaging market with its products that combine sustainability, aesthetics and functionality.
As Plastik, which is advancing with strategic steps in its European journey, has achieved success with its quality approach, fast delivery and customer-oriented solutions in markets where the heart of the sector beats, such as the Netherlands, Germany and Belgium.
Continuing its steady rise with over 40 years of experience in the Turkish packaging sector, As Plastik Ambalaj is now making a name for itself with its success in the European flower packaging market. The company, which makes a difference with its years of experience, innovative approach and customer-focused solutions, has left its competitors behind in the sector and taken the leadership seat. This success story from Türkiye has once again revealed how decisive quality and trust are in global markets.
Noting that they are by far the leading brand in the European flower packaging market, As Plastik Ambalaj Board Chairman Edip Behar said, “Our commitment to quality, our fast delivery capability and our understanding of producing customer-specific solutions have been the main factors shaping our strong position in the European market. Today, as a Turkish brand, we are proud to be the leader in the flower packaging category in Europe.”
He took strategic steps on his European journey
Edip Behar, who stated that they developed their export vision in the early 2000s and included flower packaging in their production portfolio, said, “We took our first steps in markets where the heart of the sector beats, such as the Netherlands, Germany and Belgium. Thanks to the on-time delivery, stable quality and customized product solutions we offer to our customers, we were accepted as a reliable business partner in a short time.”
A Brand That Makes a Difference with Its Product Range
Edip Behar, who stated that the prominent product groups in the European market include specially printed sleeves, conical bouquet packaging, potted plant packaging and flower leaflets, said, “As As Plastik Ambalaj, we are among the largest suppliers in Europe in these categories; and we are the clear leader in the flower packaging segment as a Turkish brand. With these products, we not only preserve the freshness of the plants, but also enable producers and retailers to express their brands strongly on the shelves. We respond to various needs in different countries with high flexibility by offering rich options in terms of design and functionality. We closely follow consumer trends and seasonal trends in Europe and update our product stocks according to these expectations. We offer easy-to-open and practical solutions compatible with automatic packaging systems for our producer and retailer customers. For example, we use special recipes to make the bags easier to carry and prevent tearing in large plants. In products used in automatic machines, we provide increased efficiency by ensuring that the material moves smoothly through the machine. We develop special product groups that are resistant to water for our customers who prefer paper-based packaging.”
He Sees Each of His Customers as a "Business Friend"
Emphasizing that the basis of their success lies in their customer-specific production flexibility, sustainable quality approach, high production speed, strong logistics infrastructure and ability to deeply analyze the dynamics of the European market, As Plastik Ambalaj Board Chairman Edip Behar said, “Thanks to our order-based flexible production system, we can offer solutions specific to each customer’s needs. It may be hard to believe, but flower bags can be a very detailed job. It may be necessary to combine many details in the optimum way. We listen to our customers and take care to present the details they need flawlessly in the product. We base our customer relations on long-term trust and cooperation, and see each of our customers as a ‘business friend’. This approach forms the basis of our sustainable relationships that enable mutual growth.”
Sustainability, Aesthetics and Functionality All Together
Stating that sustainability, aesthetics and functionality are at the center of As Plastik Ambalaj’s innovation policies, Edip Behar said, “We are constantly increasing our investments in recyclable and biodegradable materials. At the same time, we are developing functional solutions that are user-friendly and increase the operational efficiency of manufacturers. We are continuously investing in our system infrastructure and machine park in order to keep the quality at the highest level in our production processes. While we value human power, we also embrace the importance of automation to support our sustainability goals. For this reason, we integrate automatic quality control systems into many production stages.”
Growth Made Possible by Trust and Long-Term Partnerships
Edip Behar, who said that As Plastik Ambalaj offers its products in Europe both through direct export and through local distributors and business partners that they have been working with for many years, continued his words as follows:
“We see our business partners not only as business partners, but also as part of our family. We create a strong synergy through mutual trust, open communication and support that continues even in difficult times. We have grown together with many of our partners over the years; our small-scale collaborations have evolved into country leaderships over time.
This cultural diversity and continuous interaction broadened our vision and brought us to a stronger position both operationally and strategically. This mutual learning environment was one of the most important elements that ensured the enduring leadership of As Plastik Ambalaj in Europe.”
