Yandex Türkiye Publisher Program: A New Era in the Digital Ecosystem
Yandex Turkey has taken a revolutionary step for media organizations, Publisher ProgramThis program enables media outlets to deliver their content to wider audiences, while also being supported by AI-powered content production and analysis tools. Thus, publishers can manage and optimize their content more effectively.
New Traffic Source for Publishers: Yandex Agenda
Broadcasters, starting May 31st Yandex Agenda They will start delivering their content to end users via . This platform offers an AI-powered news feed, allowing publishers to increase their visibility while providing an alternative traffic source to reach their target audience. Each piece of content on Yandex Agenda supports content ownership by referencing the publisher's original source. In this way, publishers increase the accessibility of their content from various touchpoints within the Yandex ecosystem, including search results.
Artificial Intelligence-Powered Content Generation and Optimization
Yazeka The AI-powered search engine, called , facilitates SEO-optimized content production. Offering full control over content with a special interface, Yazeka can create engaging headlines and compelling text based on current search trends. This allows publishers to quickly produce content that is suitable for live queries. Thanks to Yazeka’s integration features, publishers can easily transfer their content to different platforms. This increases the visibility of their content and provides free access to tools that can track their performance in Yandex Search.
New Distribution Tool for Television and Radio Broadcasters
Yandex has developed a program for television and radio broadcasting. Yandex for media tool, it enables publishers to reach their target audience more effectively. This tool provides real-time updates on trending topics based on users' searches. TV and radio broadcasters gain a new distribution path with ready-to-present texts specific to their target audience's interests. Yandex Türkiye reflects real-time user queries with an unbiased approach, without manipulating the content.
Revenue Sharing Model: New Opportunities for Publishers
Yandex does not generate revenue from search traffic in Türkiye, but aims to announce a revenue sharing plan towards the end of 2025. As Yandex Agenda traffic increases, demand and impressions for publishers' content will also increase. This will lay the foundations for future revenue. CEO of Yandex Türkiye Alexander Popovsky, emphasizing that they attach great importance to the efforts of media organizations, said, “Our goal is to create a win-win environment where publishers can grow together with us.”
Growing Digital Ecosystem: Sustainable Future
The Yandex Turkey Publisher Program aims to support local media in the age of AI-powered search, respect content ownership, and help discover contextually relevant content. As the program grows, revenue opportunities for publishers will also increase, with revenue shared directly related to the traffic generated by their content. The new program is currently in beta, and partners participating in the program will play a critical role in content visibility, ease of tracking, and useful developments.
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The Yandex Turkey Publisher Program aims to build a new digital ecosystem for media organizations. With this program, publishers will be able to reach their target audience more effectively by both delivering their content to a wider audience and optimizing their content with AI-supported tools. Taking solid steps towards the future, Yandex will increase its cooperation with media organizations and ensure that they become more visible in the digital world.
