Turkish Airlines (THY) is taking the privileged travel experience it offers to its Business Class passengers one step further. The airline has made a significant innovation in the meal menu cards offered on Business Class flights. The menus, which were previously prepared only in Turkish and English, are now being added to a third language, aiming to provide passengers with a more comprehensive service.
Premium Design and Special Paper Selection
This new application of THY is not limited to language diversity. The airline also aims to achieve a more “premium” look by making significant changes to the design of its Business Class menu cards. The new menu cards are designed in a special Z-fold form and are printed on a special cream-colored paper with a “laid” texture that is felt when touched. This meticulous design aims to provide a high-level experience for passengers visually and also supports the presentation of the in-flight service in an aesthetic way.
Third Language to be Offered on a Single Card
One of the most striking elements of the innovation is the way the third language will be presented on the menus. In the previous application, third language options were usually presented to passengers on separate cards. However, with THY's new application, this third language option will now be on a single card with the English menu side. In this way, passengers will be able to easily examine both English and the selected third language meal options on a single menu card.
Transition Process and Implementation Schedule
Turkish Airlines is gradually transitioning to the use of new menu cards. The newly designed menu cards prepared in Turkish and English languages have been offered to Business Class passengers as of today. The three-language menu cards in a single card, which also include a third language, are planned to be available on all long-haul flights towards the end of April. This transition process will allow passengers to gradually adapt to the new menu experience.
Passenger Experience is Enriching
This innovation by Turkish Airlines significantly enriches the travel experience offered to Business Class passengers. Thanks to the menus offered in their own languages, passengers from different nationalities and language groups can more easily understand and make choices about food options. At the same time, the premium design and special paper selection of the new menu cards add aesthetic value to in-flight services and make passengers feel more special. This step by THY can be considered as part of its strategy to increase customer satisfaction.
