DS and Michelin's 'Art of Electric Travel': Discover France

Developed in partnership with DS Automobiles and Michelin Editions, the “Art of Electric Travel” guide offers 30 different electric car routes designed for those who want to discover France in silence and serenity.

The guide brings together charging points, maps, recommendations, gastronomic stops, sports events and suggestions for new experiences, creating a collection of cultural and practical information adapted to electric car travel. This publication aims to inspire electric car users by becoming a symbol of the French art of living, presenting a new perspective where charging times become enriching experiences.

This year, DS Automobiles is accelerating its energy transition by launching new electric models that complement its current range of electric cars. This transformation offers an updated vision of travel for those who want to discover new experiences and make them real, embodying the innovative French style. In this context, DS Automobiles and Michelin, two internationally renowned French brands that have been partners for many years, have entered into a special collaboration with the aim of transforming the electric travel experience.

Developed in partnership with Michelin Editions and DS Automobiles, the “Art of Electric Travel” guide offers 30 different electric car routes designed for those who want to discover France in silence and serenity. The guide, which will be published on April 25, brings together charging points, maps, advice, gastronomic stops, sports events and suggestions for new experiences, as well as a collection of cultural and practical information adapted for electric car travel.

Commenting on this unique guide, Xavier Peugeot, CEO of DS Automobiles, said: “This unique collaboration between DS Automobiles and Michelin Editions brings together these two French companies under one umbrella, with travel knowledge and serenity at the heart of the project.”

Commenting on the partnership, Philippe Orain, Michelin Travel Guides Director, said: “We are proud to partner with DS Automobiles on this groundbreaking initiative, which will transform the perception of electric travel and encourage more sustainable tourism, offering DS N°8 to explore the most beautiful destinations in France. This partnership with DS Automobiles allows us to re-evaluate the joy of travel in the electric age, while underlining our commitment to innovation and sustainability.”

“The Art of Electric Travel”, consisting of 400 pages, will be available in France from April 25.

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