Peugeot Türkiye's Rising Success
France-based automaker Peugeot , is increasing its strong performance in the Turkish market day by day. The results clearly show how effective and innovative the brand's strategy is. Especially in march The sales of 11 units recorded are notable as the highest monthly sales figure in Türkiye's history. This success has made Peugeot the second best-selling brand in the Turkish automotive market.
Sales Figures and Market Share
Peugeot Türkiye, in march It sold 7 passenger vehicles and reached a market share of 980%. The brand, which also achieved great success in the light commercial vehicle segment, received a market share of 8,7% with the sale of 3 light commercial vehicles. These results contributed to Peugeot ranking 197th in overall sales with a market share of 12,8%. It solidified its position in the sector by reaching a total sales figure of 7,1 units in the first quarter.
Success in the SUV Segment
Peugeot, SUV attracted attention with its success in the market. It took the leading position by reaching a market share of 7% with the sale of 834 SUVs in March. As of the first quarter, SUV sales exceeded 13,9 thousand units, and it achieved a market share of 14% in this segment. Especially Peugeot 2008 model climbed to the top of the B-SUV market with sales figures of 3 units in March and 208 units in the first quarter.
Light Commercial Vehicle Success
Peugeot's light commercial vehicle model Peugeot Rifter, became the most preferred model in its segment with 2 sales in March. It achieved significant success in the light commercial vehicle market with 434 sales in the first quarter. While Rifter strengthened the brand's claim in the light commercial segment, it managed to win the appreciation of users.
Electric Vehicle Move
Peugeot Türkiye's electric vehicle strategy is also developing remarkably. Battery electric vehicle (BEV) models ranked in the top 5 in the electric passenger car market in March. E-208 model became the leader of its segment at the end of the first quarter. In addition, the E-2008 and E-308 models ranked third in their segments, reinforcing the brand's strong performance in electric vehicles.
Advanced Sales Strategies
Peugeot Türkiye General Manager Gupse Kaplan, stated that they had a strong first quarter performance. Kaplan said, “March, when we broke our monthly sales record, brought us to 4th place in Peugeot’s global network. One in every 4 vehicles sold in the B-SUV market is a Peugeot 2008. We are the clear leader of the Turkish SUV segment.” These statements reveal the brand’s future goals and strategies.
Rapid Growth in Electric Vehicles
Kaplan also drew attention to the growth in the electric vehicle segment. He stated that they sold approximately 1695 electric vehicles in March and 208 in the first quarter. The E-67 model's leadership in the B-hatchback segment with a XNUMX% market share strengthened their position in the electric vehicle market. Kaplan emphasized that the momentum in electric models will continue to increase in the coming periods.
Future Vision and Innovation
Peugeot Turkey draws attention with its innovative models and strong performance. Aiming to maintain this performance until the end of the year, the brand plans to introduce its new and innovative models to more users. The momentum provided in electric vehicles and the success in the light commercial vehicle market present a promising picture for Peugeot's future goals.
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Peugeot Turkey continues to maintain its leadership in the automotive sector with the increase in sales figures and market share. The successes in the SUV and electric vehicle segments show how effective the brand's strategic vision is. With its innovative approach and customer-focused service approach, Peugeot will further strengthen its position in the Turkish market.
