With the declaration of 2025 as the “Year of Family”, support projects for families have been implemented one after another. In this context, the Ministry of Family and Social Services has launched a groundbreaking campaign for low-income families, especially those with 3 or more children, who dream of a domestic automobile TOGG. This special campaign, which will be offered under the name of “My First Car, Domestic Automobile Family Support Program”, paves the way for families to own our proud domestic production TOGG with suitable payment terms, with long-term and low-interest credit opportunities similar to the TOKİ model. Here are the details of this historic opportunity and what you need to do…
TOGG Credit Campaign: Special Support for Families
The TOGG credit campaign, which was launched by the Ministry of Family and Social Services in line with the “Year of Family” goals, aims to facilitate low-income families’ access to the domestic automobile TOGG. Designed to support large families in meeting their transportation needs, this campaign stands out with its long-term payment plans and attractive interest rates. It is anticipated that the application processes and payment terms of the financing support to be provided within the scope of the campaign will operate similarly to the TOKİ model applied in previous successful housing projects. In this way, it is aimed for low-income families to own domestic automobiles without straining their budgets.
Who Can Benefit From This Campaign?
The “My First Car, a Domestic Car Family Support Program” primarily provides support for low-income families with 3 or more children. The Ministry of Family and Social Services specifically states that the target audience of the campaign is economically disadvantaged and large families. Families who want to benefit from the campaign will need to meet certain application requirements that will be announced by the ministry in the coming days. The payment options to be offered are expected to be in the form of long-term installments, as in the TOKİ model, which will significantly ease the monthly payment burden of families. Application dates for the campaign and all other details will be shared with the public through official announcements to be made by the Ministry of Family and Social Services.
TOGG Vehicle Prices as of April 2025
The current prices of the TOGG models to be offered within the scope of the campaign are also a matter of curiosity. TOGG vehicle prices determined as of April 2025 are as follows:
- TOGG V1 RWD Standard Range: 1.440.000 TL
- TOGG V1 RWD Long Range: 1.680.000 TL
- TOGG V2 RWD Long Range: 1.830.000 TL
At these prices, low-income families participating in the campaign will be able to own a domestic car by making a suitable down payment and taking advantage of long-term and low-interest credit options. These pricing and credit opportunities are considered an important step in terms of making domestic cars accessible to wider audiences.
How Will the Campaign Process Work?
The “My First Car, Domestic Car Family Support Program” is expected to play an important role in introducing the domestic car TOGG to the public and in raising the living standards of families in need. Thanks to this special credit support to be provided to families, both domestic car production will be encouraged and low-income families will be provided with vehicles under more economically accessible conditions. All information such as the details of the campaign’s operation, how to apply, the necessary documents and details of payment plans will be clarified with official statements to be made by the Ministry of Family and Social Services in the coming days. While this campaign crowns Türkiye’s success in domestic car production, it also stands out as an important indicator of the concept of a social state. Considering the economic conditions of families, offering them the opportunity to own a domestically produced car is considered a valuable step towards increasing the welfare level of society.
