KRAFTON, Inc. (CEO CH Kim), life simulation game inZOIannounced that KRAFTON has sold 1 million copies in just one week after its Early Access release on Steam. This is the fastest sales figure ever achieved by a KRAFTON-published game.
inZOI, was released into Early Access on the global PC gaming platform Steam on March 28, 2025. The game debuted at #1 on Steam's Most Wishlist a day before its release. It rose to the top of the Worldwide Best Sellers list (by revenue) within 40 minutes of launch. This success led to the game topping the sales charts in many regions, including North America and Asia.
In addition to the game's sales success, it has many features that have been positively received by players. inZOI, As of April 4, it has an 83% positive rating on Steam and has risen to a 'Very Positive' rating. The game, which also attracted attention with its large audience on Twitch, reached 175.000 concurrent viewers on launch day, ranking 3rd in the Games Category. One of the most interesting features of the game was the "Canvas" platform, where users can share in-game content (UGC). On launch day, players uploaded more than 470.000 pieces of content, reaching 1,2 million players.
inZOIThe promotional process of ' also attracted great attention. Before the game was released, KRAFTON participated in major game fairs around the world, established collaborations with international content producers and actively communicated with the player community. Especially the online inZOI Global Showcase and the game's demo version received critical acclaim. In addition, leading gaming media and platforms regularly updated their readers about the game's updates, which increased expectations.
KRAFTON'S inZOIThe company's step-by-step approach to introducing and player-friendly communication strategy has helped build a positive relationship with the player community based on trust. The company plans to introduce mod support, new cities, and other content in future updates to the game. Additionally, all updates and downloadable content (DLC) will be available to players for free up until the full release.
KRAFTON CEO CH Kim“We are happy and excited to release inZOI into Early Access and make it available to players worldwide,” said Kim. He added that they will continue to actively engage with players and develop inZOI as KRAFTON’s long-term franchise IP.
inZOI marks the beginning of a new era in KRAFTON's gaming world, offering players a dynamic life simulation experience.
