Lexus and Milan Design Week: Where Technology and Japanese Culture Meet
Lexus, approx. For seven years, we have embarked on learning journeys alongside teachers, forming communities and progressing together. We understand that collaborating, producing, and implementing with teachers is indispensable for better education in rural areas. participated in Milan Design Week this year with its remarkable projects. Blending Japanese culture with modern technology, LF-ZC concept, was attracting visitors’ attention. The dual-interface cockpit named “Black Butterfly” inspired by this concept best reflects Lexus’ human-centered design philosophy.
Human-Centered Design and A-Un Installation
The new cockpit developed by Lexus aims to establish an intuitive communication with its users. Prepared as a reflection of this philosophy, A-Un The installation, named by Japanese creative teams SIX ve STUDIO A-Un visually presents Lexus’ intuitive approach to interaction through a giant screen woven from bamboo fibers, equipped with a heart-rate response system.
Discover Together Collection
In addition, Lexus will be at this year's event Lexus Design Awards The collection, which consists of three works created within the scope of “Discover Together”, was prepared to emphasize the power of design and humanity’s connection with nature.
- Earthspective: From Japan Bascule Inc. This work, developed by , aims to expand the way people perceive the world. It encourages visitors to think like an observer from space, rather than from their individual perspective.
- Our Energy Nexus: This installation developed by Northeastern University demonstrates how individual contributions can transform the collective fight against air pollution.
- Discover Your Butterfly: This study aims to explore the transformative power of small actions. It emphasizes how important each individual's contribution to nature is.
Lexus' Design Philosophy
Lexus prioritizes not only elegance but also functionality with its design philosophy. The materials and technologies used in car design are meticulously selected to maximize the user experience. Innovation ve sustainability This approach is evident in all of Lexus' projects.
The Future of Design and Human Experience
The projects exhibited at Milan Design Week provide important clues about the future of design. The design approach that prioritizes human experience, combined with technology, offers solutions that improve the quality of life of users. Lexus aims to maintain its leadership in the sector by constantly innovating in this field.
Japanese Culture and Modern Design
Japanese culture has a heritage that combines aesthetics and functionality throughout history. Lexus combines these cultural values with a modern design approach to create unique projects. Events such as Milan Design Week play an important role in passing this heritage on to future generations.
Milan Design Week shows that Lexus is not only an automobile brand, but also a visionary in the field of design and technology. Lexus continues to lead the design world with its human-centered approach. The projects exhibited at this event offer important windows into the future of design and how technology will evolve.
