Having achieved significant success in the United States, which accounts for 80% of the world’s small arms market, Turkish defense industry company CANiK has reached a 9% market share in the needle-fired polymer-bodied pistol segment. In order to consolidate this success and get one step closer to its market leadership goals, the company is preparing to introduce its new products to the masses at NRA 2025, the annual meeting and fair event of one of America’s most established non-governmental organizations, the NRA (National Rifle Association of America).
Domestic Producer Status and New Products in the US
While CANiK continues its steady growth in the US market, it has now become a domestic manufacturer in the US with its new production facility established in South Florida. This strategic move further increases the company’s competitive power in the US market. At the NRA 24 fair to be held in Atlanta between April 27-2025, CANiK will highlight the US-made METE MC9 PRIME pistol, which was introduced in January and attracted great attention worldwide, and the first closed reflex sight of the MECANiK optical family, the MO4 product. The new generation micro-compact pistol METE MC9 PRIME and the high-performance reflex sight MECANiK MO4 will be presented to American users for the second time at the fair. CANiK’s wide product range offers innovative and effective solutions for the needs of both individual users and law enforcement agencies. The high-quality optical systems developed under the MECANiK brand provide CANiK with a significant export advantage, especially in the US market, where competition is intense.
Strong Position in the US Market and Ambitious Targets
Following the great success of the TTI Combat model developed in collaboration with Hollywood’s famous shooting instructor Taran Butler last year, CANiK is taking this success even further with the METE MC9 PRIME. The fact that the USA accounts for 80% of the world’s small arms market shows how important success in this market is on a global scale. With its dynamic sales and marketing strategies, CANiK has strengthened its position in the USA by reaching a 9% market share in the needle-fired polymer-framed pistol segment. The company aims to achieve greater goals in the USA with the contribution of the new products it develops by correctly analyzing the needs of the market and the effective strategies it implements.
Evaluations from General Manager Aral
SYS Group – CANiK General Manager Cahit Utku Aral emphasized that the US market is a decisive center not only for them but also for all small arms manufacturers. Stating that the structure and dynamics of this market affect global trends, Aral said, “As CANiK, we are both deepening and scaling in this market with our growth strategy based on dynamic and solid foundations. Our METE MC9 PRIME model directly appeals to the expectations of American users with its performance and compact structure. In addition, we are strengthening our claim in the optical market with MECANiK MO4. Today, we have a large market share of 9 percent in the striker-fired polymer pistol segment in the US and we are working with innovative products, effective communication and widespread after-sales support mechanisms to increase this rate. We are also ready for the opportunities that may arise with new customs regulations that may occur in international trade. Our aim is not only to sell products; it is to be a strong, permanent and reliable solution partner in the field.” These strategic steps and new product launches of CANiK in the US market seem to further strengthen the company’s position in the global small arms market.
