It has been known that Apple, one of the giants of the technology world, has been preparing to enter the smart glasses market for a long time. According to recent claims, this anticipated device has started to take concrete steps and it is suggested that a product that will compete with Meta's smart glasses, which made a big splash in collaboration with Ray-Ban, is slowly taking shape.
Meta’s smart glasses, which were launched with iconic eyewear brand Ray-Ban, have achieved significant popularity in the market. These glasses, which have a stylish and discreet design, have managed to attract the attention of users by incorporating various technologies such as a camera, microphone, artificial intelligence assistant and integrated speaker. Naturally, this success has also entered the radar of other technology companies.
Apple Is Working on AI-Driven Smart Glasses
According to information provided by Bloomberg's experienced technology analyst Mark Gurman, Apple did not remain indifferent to this competition and accelerated its work on developing smart glasses with an approach similar to Meta. However, Apple's approach seems to differ from Meta's glasses in some important ways.
According to Gurman’s report, Apple’s smart glasses have not yet reached their final stage. However, the company’s main goal is to transform this device into an “Apple Intelligence” product. According to this vision, the glasses will intelligently analyze the surrounding environment and provide various information and contextual data to the user. However, at this stage, it is not expected to offer a full-fledged augmented reality (AR) experience.
Privacy Concerns May Limit Photo and Video Capability
Another important point that Mark Gurman draws attention to is Apple's sensitivity to privacy. It is stated that the technology giant may limit the photo and video capabilities of the smart glasses developed by prioritizing users' privacy. It is stated that the company has not yet made a final decision on this issue, but privacy concerns play an important role in the design process. This approach may cause Apple to be in a different position than Meta's glasses.
Apple's AirPods with Camera on the Way
In addition to its smart glasses work, it has also been revealed that Apple is determined to bring visual intelligence technologies to different hardware. According to Mark Gurman's report, the company is also working on AirPods with cameras. This development is considered part of Apple's strategy to place visual perception and artificial intelligence capabilities at the center of the user experience.
Release Date Estimated as 2027
Although Mark Gurman did not give an exact release date for both the smart glasses and the AirPods with cameras, it is estimated that both devices are likely to be released in 2027. A different report published earlier and based on supply chain sources also pointed to this 2027 date. This means that Apple fans and tech enthusiasts will have to wait a few more years for these innovative devices.
As a result, Apple’s preparations to enter the smart glasses market are seen as an important development that will intensify competition. The company’s AI-focused and privacy-sensitive approach could offer a different alternative to Meta’s success with Ray-Ban. As we move towards 2027, Apple’s innovations and strategies in this area are eagerly awaited.
