The Rise of Lexus in Türkiye and the Role of Gözde Yurtsal
Lexus is a brand that has established itself in the premium automobile sector. Since its launch in Türkiye in 2016, it has rapidly increased its influence in this area. In this process, it has made significant contributions to the growth of the brand in Türkiye. Gozde Yurtsal, has been serving as Marketing Manager since 2021. Yurtsal's 15 years of experience in the automotive industry has helped strengthen the brand's marketing strategies.
Gözde Yurtsal's Career Journey
Born in Ankara in 1985, Gözde Yurtsal began her education at Boğaziçi University, Department of Sociology. During this period, the knowledge and experience she gained in the field of social sciences made her more competent in the field of marketing. She completed her undergraduate studies in business administration at Yeditepe University. a degree has shaped Yurtsal's career. The process that began with his joining Lexus in 2010 is full of experiences he gained in different organizations of the brand.
Lexus' Strategies in the Turkish Market
Lexus is constantly updating its strategies with the aim of becoming one of the fastest growing brands in the premium car segment in the Turkish market. Marketing activities carried out under the leadership of Gözde Yurtsal include innovative approaches that respond to consumer trends. In particular, the effective use of digital marketing channels plays a major role in the brand's reaching its target audience.
Innovative Approaches in Marketing Management
During her time as marketing manager, Yurtsal has run various campaigns to increase Lexus’ brand awareness in Türkiye. These campaigns were run through social media, digital advertising and events, and have managed to establish a strong bond with the target audience. The work, especially targeting the young consumer base, increases the brand’s future growth potential.
Customer Experience and Loyalty
Lexus, as a brand that places great importance on customer satisfaction, has also strengthened its after-sales services. The team led by Gözde Yurtsal takes customer feedback into consideration and continuously improves service quality. This approach increases loyalty to the brand and creates a wider customer base. By prioritizing customer experience, it strengthens Lexus' position in the Turkish market.
Future Goals and Vision
Gözde Yurtsal continues to contribute to Lexus' growth in Türkiye, while also determining the brand's future goals. Adopting an approach that emphasizes sustainability and environmentally friendly technologies, Yurtsal plans to increase Lexus' investments in the electric vehicle segment. In this way, it is aimed to further expand Lexus' market share in Türkiye.
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Lexus' story in Türkiye is shaped by the contributions of talented leaders like Gözde Yurtsal. The brand's marketing strategies, customer experience and future goals strengthen Lexus' position in the automotive sector and contribute to its growth. Under Gözde Yurtsal's leadership, Lexus' success in Türkiye is expected to continue to increase.
