Developments and Future Forecasts in the Turkish Automotive Market
The Turkish automotive sector has undergone significant changes and transformations in recent years. Factors such as increasing automobile prices, fluctuations in exchange rates and SCT incentives affect the dynamics in this sector. Mercedes-Benz Automobile Group President Sukru Bekdikhan, evaluated the expected developments in the Turkish automotive market for 2025. In this article, we will focus on the increases in automobile prices, market expectations and the strategies of the manufacturers.
Reasons for the Increase in Car Prices
The main reasons for the increase in car prices in Türkiye are fluctuations in exchange rates. Bekdikhan stated that 70-75% of the vehicles sold are imported, which shows how sensitive prices are to exchange rate fluctuations. Car prices may increase by 2025 In this context, automobile companies are expected to organize various campaigns in order to maintain the 1 million sales level.
Special Consumption Tax Incentives and Brand Strategies
Another important factor in the automotive sector is Special Consumption Tax incentives. Drawing attention to the importance of the abundance of vehicles that are subject to the Special Consumption Tax incentive this year, Bekdikhan stated that each brand is planning how to bring their current models into the 10% or 30% Special Consumption Tax bracket. Automobile manufacturers are developing strategies and organizing campaigns that are appropriate for market conditions to benefit from these incentives in the best way possible.
Market Expectations and Possible Contractions
Bekdikhan predicts that if conditions do not change rapidly, there could be a 2025-10% contraction in the Turkish automotive market in 15. One of the most important reasons for this situation is excessive dependence on certain models. Car brands realize 30-40% of their sales with a single model and this situation can create a great risk in the problems that may be experienced in the supply of that model. Therefore, increasing the variety and offering different models is of great importance.
Consumer Behavior and Price Increases
Although the increase in car prices seems inevitable, Bekdikhan states that these increases will be balanced with campaigns and sales strategies. The amount of money coming out of consumers' pockets will not change much by 2025 It is anticipated. This offers a significant advantage for car buyers. The variety of brands and models will allow consumers to own vehicles at more affordable prices.
Innovations and Technological Developments in the Automotive Industry
The automotive sector is shaped not only by price increases but also by technological innovations. Developments such as the increase in electric vehicles, the spread of environmentally friendly technologies and autonomous driving systems affect the dynamics in the sector. Brands need to keep up with these innovations, is of great importance in order to provide competitive advantage. In the future, the impact of these innovations in the Turkish automotive market will become even more evident.
Conclusion
Developments in the Turkish automotive market are shaped by many factors such as fluctuations in exchange rates, SCT incentives and consumer behavior. Forecasts for 2025 provide important clues about the future of the sector. Automobile companies need to develop strategies suitable for market conditions and get through this difficult process with minimal damage. It is important for consumers to follow campaigns that suit their budgets, taking into account price increases.
