Lamborghini's 2024 Performance
Lamborghini has achieved remarkable financial success, with record sales in 2024. The Italian supersports car manufacturer is aiming to 3,09 billion euros (approximately 3,4 billion dollars) for the first time by generating income 3 billion euros This success further strengthened the brand's position in the luxury automobile market.
Record Increase in Sales
Lamborghini's sales are expected to increase by 2023% by 5,7 10.687 The most preferred model is Urus It became a crossover. This model stands out as part of the brand's strategy to appeal to a wide audience.
Increases in Revenue and Profit
The company achieved a 2023% increase in revenue compared to 16,2, operating income with an increase of 15,5% 835 million euros (approximately 906 million dollars) level. These figures reveal Lamborghini's strong presence in the luxury car segment and effective marketing strategies.
Model Distribution and Sales Figures
- Urus: 5.662
- Hurricane: 3.609
- Revuelto: 1.406
- Aventador: 10
More than half of the cars Lamborghini sells, Urus This model symbolizes the brand's success in the SUV segment. In addition, Hurricane and new supersport model Revuelto also achieved significant sales figures. However, Fan model has been discontinued; production of this model has been discontinued to make way for its hybrid successor.
Hybrid Transition and Sustainability
Lamborghini earns record revenue in full Switching to hybrid engines Introduced in 2023 V12 engine Revuelto, was a turning point for the brand. Then, the hybrid Urus model has been launched. This transition is considered an important step towards the brand's environmental sustainability goals.
New Models and Technology
The hybrid Urus will be completely out of stock by 2026. However, Hurricane twin turbo, replacing the model V8-powered Temerario was also introduced in August of last year. This new model will help Lamborghini achieve its future goals by offering a combination of performance and environmental friendliness.
Market Strategies and Future Vision
Lamborghini continues to strive for continuous innovation to increase its competitive advantage in the luxury car market. It adopts an approach that prioritizes customer satisfaction at every stage, from the production process to after-sales services. This strategy plays an important role in increasing the brand's prestige and customer loyalty.
As a result
Lamborghini has solidified its position in the luxury car market with the success it has achieved in 2024. The future of the brand looks bright with its hybrid transition, new model introductions and effective marketing strategies. Continuous innovation and customer focus will play a critical role in Lamborghini achieving its sustainable growth goals.
