Karsan's 2025 Goals and Its Place in the Electric Vehicle Market
Karsan has attracted attention by making a significant leap in the electric vehicle market in recent years. The company's CEO, Okan Baş, has set a 2025% growth target for 30. In line with this target, Karsan's turnover target has been determined as 350-400 million Euros. Electric vehicle sales are expected to reach 200-250 million Euros.
Successes Achieved in Past Years
Karsan has managed to increase its turnover from 2024 million Euros to 240 million Euros in 296. The turnover from electric vehicles constitutes 54% of its total turnover, and this figure has increased from 106 million Euros to 161 million Euros. This clearly shows Karsan's growth and development in the electric vehicle market.
Change in the Automotive Industry and Karsan's Strategy
Okan Baş emphasizes the importance of transformations in the world of mobility in public transportation, as well as changes in the automotive sector. Baş stated, “While all these negativities are happening around us, the area we are in, namely the change in the world of mobility in public transportation, is progressing differently than the change in the automobile side.” Karsan is increasing its investments in electric, hydrogen and autonomous vehicles by turning this transformation into an opportunity.
Electric Vehicle Sales and Market Share
While Karsan sold 2019 vehicles in 66, this figure has increased every year and reached 540. This growth rate shows Karsan's competitive power in the sector and the importance it attaches to customer demands. In the European market, an average of 14 thousand city buses are sold annually and the pace of electric conversion is increasing. Karsan ranked 4,5th in this market, reaching a 8% market share.
Business Developments and Tenders in Türkiye
Karsan is also taking important steps domestically. Electric vehicles have been delivered to Güngören Municipality, Antalya and Bursa Metropolitan Municipality. It has successfully completed Türkiye's first major electric vehicle tender with the tenders it has won as of 2024. Baş, who said, "The reason we were not in Türkiye was not us, it was due to environmental effects," stated that this situation has changed and Karsan will be more active in the Turkish market.
New Product Development and Market Potential
Okan Baş states that they will diversify their product range in electric, hydrogen and autonomous vehicles in 2025. Karsan plans to achieve its growth targets by introducing new products to the market this year. Baş says, “This year will be a year in which we will prepare with new products compared to previous years.”
Karsan's Future Vision and Goals
Karsan CEO Okan Baş aims to increase its presence in the electric world and increase its sales numbers to 700. It plans to reach 2 electric vehicle fleet. Karsan has set a production target of 200 thousand units this year in cooperation with Renault. Therefore, it is expected to continue to grow in the automotive world in a year.
The Rise of Karsan as a Result
Karsan is drawing attention with its rapid growth and innovative strategies in the electric vehicle market. The company's growth targets, successes in the European market and investments in Türkiye strengthen Karsan's position in the sector and allow it to look to the future with hope. Karsan will continue its efforts to maintain its leadership position in the electric vehicle market and reach more customers in the coming years.
