Turkey's leading vinegar producer Fersan came together with sector stakeholders from Turkey and the world at the "31st FoodProduct - International Food and Beverage Specialization Fair". Positioned as one of the most important international meeting points of the Turkish food sector for decades, Fersan was the center of attention of the participants at the fair held at the Anfaş International Fair and Congress Center on January 28-31, 2025, with its innovative and flavor-oriented products.
Vinegar Based Drinks and Cleaning Vinegar
During the FoodProduct fair, visitors had the opportunity to closely examine Fersan branded products, primarily vinegar varieties, as well as Develey and Löwensenf branded sauces and mustards, AIKO Far East sauce varieties and Teekanne tea brand, which Fersan also introduced to the Turkish market. Some new and innovative products, including NONTOXX, a new vinegar-based carbonated beverage developed by Fersan, and natural cleaning vinegars to be launched under the Ferfresh brand, met with sector professionals for the first time.
Taste and Innovation Together
Fersan Chairman and CEO Gürhan Güven stated that they are the leaders in the sector as Fersan and that they offer products such as quality vinegar category, sauce and pickle that they produce by staying true to their naturalness, together with innovative and global branded products to domestic and foreign markets and said the following regarding the subject: “As Fersan, we brought our natural, delicious and innovative products together with our stakeholders in the sector within the scope of 31st FoodProduct – International Food and Beverage Specialization Fair. In this fair, which we participated especially within the scope of our strategy to develop our out-of-home consumption channel, we came together with the leading chefs of the sector, restaurant and hotel managers and shared the potential usage areas of our products in professional kitchens. The positive feedback we received from the participants reinforced our vision of offering innovative and quality products as Fersan once again. We would like to thank all the participants who visited our stand and shared their opinions with us during this extremely successful event, where we both established new collaborations and inspired flavor enthusiasts.”
Carrying out its work with the understanding of “Human First” and bringing traditional products together with consumers for 46 years, Fersan produces 30 thousand tons of vinegar annually and exports its products to more than 40 countries. Fersan, a Develey Group company and the market leader with 25%, continued its leadership in 2024.
