Porsche’s Challenging Days: Falling Sales and Rising Risks
Porsche, a brand that has made a name for itself in the global automotive market, has been facing serious challenges recently. Falling sales, falling profits and the dismissal of top executives raise questions about the future of the brand. Especially ABD The continuing demand for the 911 and Cayenne models in the automotive market stands out as Porsche's biggest advantage in this difficult process.
Import Dependency and Risks
Porsche's complete dependence on imports poses a major risk for the company. US President Donald TrumpThe potential for new tariffs from the European Union is one of the main factors that put Porsche in a difficult position. When the US becomes Porsche's largest market, a number of factors come into play to support this situation.
Impact of Customs Duties
Bloomberg intelligenceAccording to , the increase in customs duties to 10% will affect brands such as Porsche and Mercedes-Benz the most. While it is possible that this cost will be passed on to the consumer in Porsche's high-priced 911 models, it is inevitable that more competitive SUV models such as the Cayenne and Macan will be negatively affected by this situation. At this point, Porsche needs to make strategic decisions and develop solutions that are suitable for market conditions.
Margin Expectations and Share Values
As the company moves away from the long-term goals it set after its massive IPO in Europe, profit margin expectations fell to 2024% for 10, causing Porsche shares to fall by 7%, the lowest level since the IPO. This decline is shaking investors' confidence and damaging the company's reputation.
Electric Vehicles and Future Vision
Porsche’s electric Taycan and new Macan EV expectations have not been met sufficiently so far. This threatens the brand’s future growth potential. Electric vehicles represent the most significant transformation in the automotive sector, and Porsche must take urgent measures to avoid falling behind. In addition, Porsche’s plans to manufacture in the US have been hit by supply and logistics problems. The company’s parent company Volkswagen's factory in Tennessee does not offer a solution to Porsche due to platform incompatibility.
Challenges for Small Producers
According to experts, it is quite difficult for small manufacturers like Porsche to establish production facilities in all major markets. However, the necessity of manufacturing in the US is now becoming inevitable. In this case, Porsche needs to make strategic decisions, reduce production costs and respond quickly to market demands. In addition, the brand should develop innovative approaches to solve problems in the supply chain.
Future Strategies and Innovative Solutions
Porsche must develop innovative solutions and strategies to meet future challenges. In particular, it must increase its investments in the electric vehicle market and focus on sustainable energy sources. In this way, it will both create an environmentally friendly image and increase its market share. In addition, improvements must be made in after-sales services to ensure customer satisfaction.
As a result
Porsche is going through a difficult period, but with the right strategies and innovative solutions, it can overcome this process. The company must take the necessary steps to strengthen its position in the US market and adapt to changing market conditions. In this process, it must optimize its production and product development processes, taking into account consumer demands.
