Yandex's Türkiye Investments and Artificial Intelligence Studies
Yandex aims to increase its strategic investments in the digital market in Turkey and offer solutions that meet the needs of local users. The company aims to increase its strategic investments in Turkey in the next three years. A $400 million investment This investment is notable as part of Yandex’s efforts to integrate into Turkey’s cultural and digital dynamics. Yandex Turkey General Manager Popovskiy emphasized that Yandex, as a long-term business partner, will develop products and services that are sensitive to the needs of Turkish users.
Local Support with Yandex Ads and Türkiye Startup Program
Yandex to support local businesses Yandex Ads solutions ve Yandex Türkiye Startup Program These programs aim to contribute to the strengthening of Turkey's digital ecosystem by providing entrepreneurs with free access to various B2B services. Popovskiy stated that a special program for Turkish content producers is also on the way, “This program, which will appeal to every platform that produces digital content, will enable publishers to reach their target audiences more effectively.” dedicate.
Revolutionizing Access to Information with Yazeka
Yazeka, is an artificial intelligence-supported search engine functionality developed by Yandex for Turkish users. This technology aims to provide users with the most accurate answers quickly instead of unnecessary links. In areas where traditional search systems fall short, users can access instant and reliable information with Yazeka. Popovskiy, “Yandex Search and Yazeka create AI-powered summaries using data from various sources on the Internet.” He emphasized the importance of this system by saying.
Reliable Information and Verification Processes
Yandex also stands out from its competitors in terms of accuracy and reliability by providing the most appropriate information for users' search queries. Popovskiy, “With our many years of experience, we aim to provide users with the most accurate and reliable search results.” He expressed Yandex's determination on this issue. Information verification processes ensure that users have access to accurate information, while also following a strategy to reduce the visibility of negative content.
The Importance of Competition and Fair Environment in the Digital Market
The digital ecosystem in Turkey is growing rapidly, and this growth offers opportunities such as reducing digital inequality and reducing the cost of accessing information. Popovskiy, “The steps taken by the Turkish government to regulate competition in the digital marketplace provide a wide range of options for both consumers and businesses.” He emphasized the importance of a fair competition environment, saying, “Such regulations increase Turkey’s potential to become a regional digital leader.”
Yandex's Long-Term Strategy
Yandex adopts a long-term strategy by shaping its investments in Turkey in line with local market dynamics. Popovskiy, “As Yandex, we are proud to be a part of the development process in Turkey's digital market.” In addition to these strategies, the company also aims to establish meaningful partnerships with the Turkish technology community and educational institutions.
Future Goals and Vision
Yandex's goals in Turkey will not be limited to economic investments only. The company, technological development and aims to contribute to Turkey's digital transformation with the budget allocated for infrastructure improvements. It plans to create a wider area of influence by collaborating with Turkish entrepreneurs in areas such as artificial intelligence and digital content production. In this context, Yandex's presence in Turkey will be further strengthened with the support it provides to local businesses and entrepreneurs.
Digital Transformation with Yandex
Yandex aims to become a major player in the local market by actively participating in the digital transformation process in Turkey. With its extensive investments and innovative solutions, it plans to create a structure that will respond to the needs of both users and businesses. In this context, the quality and diversity of services offered by Yandex will play a decisive role in Turkey's digital future.
