Otokar is the Leader of the Turkish Bus Market for the 16th Time

Otokar, a Koç Group company, became Turkey's most preferred bus brand in 2024. While 2024 out of every 3 buses sold in 1 was Otokar branded, the company achieved market leadership for the 16th time in a row. Maintaining its success in export markets, Otokar reached the title of Europe's fourth largest bus manufacturer.

Turkey's leading automotive manufacturer Otokar continues to be the primary choice of commercial vehicle users. Otokar, which has the widest bus product range in Turkey with buses of different lengths from 6 meters to 21 meters, environmentally friendly, alternative fuel and autonomous vehicles, continued its success in 2024. The company maintained its title as Turkey's leading brand for the 16th time in a row with its total sales in the bus market. According to the data of the Turkish Statistical Institute (TÜİK), 3 out of every 1 buses sold in Turkey was Otokar.

Otokar Commercial Vehicles Leader Kerem Erman said, “The market leadership we have maintained for 16 years is a great source of pride for us. We reach more users every year with our wide product range and solutions. We would like to thank our employees, business partners, stakeholders and customers who trust us and prefer Otokar products for their contributions to this success.”

“OUR GOAL IS TO LEAD THE TRANSFORMATION OF PUBLIC TRANSPORTATION”

Kerem Erman, who emphasized that Otokar continued its success in the domestic market in Europe, its target market, said the following; “While we are reinforcing our leadership in Turkey, we are not slowing down in exports in order to increase the added value we offer to our country. Following our affiliate companies in France, Romania and Italy, we strengthened our presence in Europe by opening our Germany branch. In 2024, we increased European bus sales by 20 percent compared to the previous year in terms of units; we delivered over 1000 buses in Europe, primarily in Italy, Spain and France.” Stating that the Sultan is by far the best-selling vehicle in the market, Erman gave the good news, “In 2025, we will introduce the new generation Sultan vehicle with electronic infrastructure and GSR to the market.”

Stating that Otokar acts by considering not only the present but also the future, Erman said; “Our goal in public transportation is to lead the transformation of public transportation both in our country and in Europe.” Focusing on sustainable transportation technologies, Otokar continued its electric and autonomous vehicle studies without slowing down in 2024. The company added the new version of the electric city bus e-Kent to its product family and made the first introduction of the vehicle in Belgium. Playing a role in the transformation in Europe with electric vehicles, Otokar made important electric bus deliveries, primarily to Italy, in 2024.

OTOKAR IS EUROPE'S FOURTH LARGEST MANUFACTURER

Otokar, which has been a pioneer in Turkey since its establishment in 1963, once again demonstrated its power in production in 2024. The company, which has reached fourth place among European bus manufacturing companies in terms of production units, rolled off the production line of the 2024th Sultan bus and the 30th Atlas truck at its production facilities in Sakarya in 5. Otokar Sultan, which has been Turkey's best-selling small bus brand for many years, continued to be the primary choice of tourism and service transportation in 2024 with its superior comfort and features.

IT BECAME THE BRAND THAT INCREASED ITS SALES THE MOST IN LIGHT TRUCK

Having gained a strong position in the light truck segment with Atlas, Otokar has raised its target. Otokar, which started production of 2024 and 11-ton Atlas trucks in 15, became the light truck brand that increased its sales the most last year. Otokar also added the electric light truck e-Atlas, which offers zero emissions, silent driving, comfort and safety, to its product range. With the sale of the vehicle in a short time, Otokar realized the first electric light truck sale in Turkey.

ENTRY INTO THE PICK-UP SEGMENT WITH FOTON TUNLAND

At the end of 2024, Otokar introduced the pick-ups of the Foton brand, with which it has been a business partner for over 10 years, to the domestic market, and the vehicle was met with interest and appreciation. Foton Tunland G7 4×4 pick-ups combine superior off-road and road capability with unmatched comfort.