Lexus Global Sales Success in 2024
Lexus has announced its global sales figures as of 2024, and this year, it reached the highest sales figure of all time by selling 851 units. This success stands out as an indicator of the brand's strong performance worldwide. The European market, in particular, played an important role in Lexus achieving this record, with a 214% increase compared to the previous year.
European Market: Record Sales
Lexus, which sold over 2024 thousand vehicles in Europe in 88, attracted attention with its 2,5% market share. This reflects the brand's influence in Europe and its strategies to increase customer demands. In particular, Lexus offers new generation hybrid ve electric models It attracts the attention of consumers by offering environmentally friendly options.
Rising Demand in North America
Lexus has also performed strongly in the North American market. Sales are expected to increase by 2024% by 6,7. This increase is directly related to the brand's success in the SUV segment and the popularity of its luxury sedan models. In particular, NX ve RX SUV models were among the important vehicles that attracted the attention of consumers.
Strong Growth in Asian Market
Lexus, a rising brand in the Asian market, is particularly notable for its growth in the Japanese and Chinese markets. Lexus is solidifying its position in the premium segment with the innovative technologies and luxurious design it offers in Asia. The brand's growth in this market is considered a reflection of its global strategies.
60 Percent Growth in Turkey
Lexus attracted attention with its growth of over 2024% in the Turkish market in 60. This means that the brand has strengthened its presence in Turkey and deepened its connection with consumers. Lexus' success in Turkey is also observed in other markets. Record sales figures were also achieved in countries such as England, Germany, Italy, Denmark, Norway and Portugal.
Innovative Models and Technological Developments
The year 2024 was a year of innovative vehicle introductions for Lexus. Shimoyama A new international vehicle development center named has been put into operation. This center prepares an important ground for the future vehicles of the brand. In addition, B-SUV model LBX and luxury Minivan LM New models such as the 2010-2011 enable Lexus to expand its product range and better respond to customer demands.
Environmentally Friendly and Innovative Technologies
Lexus stands out with its full hybrid, plug-in hybrid and full electric models. These vehicles are designed to be both environmentally friendly and performance-oriented, contributing to its position as one of the rising brands in the premium market. Lexus' engineering solutions, combined with its customer-focused service approach, reflect the brand's lifestyle.
Conclusion: The Future of Lexus
Lexus continues to draw attention with its achievements as of 2024. As a brand that closely follows the dynamics of the global market and produces innovative solutions, it seems that it will continue to grow in the coming years. Focusing on customer satisfaction, Lexus will continue to shape the future in the world of premium mobility.
