KRAFTON, Inc. announced its financial results for the fourth quarter and full year of 11 at its Investor Relations (IR) briefing on February 2024. The company attracted attention with its financial achievements throughout 2024. According to the consolidated financial statements published in accordance with the Korean International Financial Reporting Standards (K-IFRS), KRAFTON announced annual revenues of KRW 2,7098 trillion (TRY 66,93 billion). The company's operating profit (OP) reached an all-time high of KRW 1,1825 trillion (TRY 29,22 billion). This growth was achieved thanks to the continuous expansion and sustainability of the PUBG IP, and the company's annual sales growth rate increased by 41,8% and operating profit by 54,08%.
Major Achievements for 2024
KRAFTON has achieved a major milestone as of 2024. For the first time since its establishment, the company has exceeded 1 trillion KRW (24,7 billion TRY) in operating profit. PUBG: BATTLEGROUNDS has continued to grow after becoming free to play, and the game broke a record of 890.000 concurrent users (PCU) across PC and console platforms. This success was achieved primarily through collaborations with various brands. PUBG: BATTLEGROUNDS achieved a great success by reaching approximately 1 trillion KRW (24,7 billion TRY) in sales.
There were also significant developments in the mobile gaming space. One of KRAFTON’s most popular mobile games, BATTLEGROUNDS MOBILE INDIA (BGMI), achieved its highest sales figure ever with a 35,7% YoY increase. The large market share in India contributed significantly to BGMI’s global revenue. These achievements allowed KRAFTON to further expand its global footprint and solidify its position in the gaming industry.
Strategic Goals and Investments for 2025
KRAFTON has adopted a “Scale-up the Creative” strategy for 2025. The company plans to make significant investments in expanding PUBG’s intellectual property (IP) and becoming a larger IP franchisee. This strategy provides a roadmap that will position the company as a leader in global markets. KRAFTON aims to double its enterprise value in the medium and long term by increasing its revenue to KRW 7 trillion (TRY 172,9 billion) in the next five years.
The growth built around PUBG IP will drive KRAFTON’s diversification and innovation in the gaming world. The company plans to deliver new content and services that appeal to fans of the PUBG game series. This will feature new maps, modes, and collaborations that will enhance the user experience. KRAFTON will also release new games based on PUBG IP, which will reach a wider audience in the global market. KRAFTON’s upcoming games include major projects such as inZOI, DARK AND DARKER MOBILE, Subnautica 2, and Dinkum Together.
Innovation in Artificial Intelligence and Gaming Technologies
KRAFTON aims to take important steps in technological innovation by going beyond the gaming industry. The company aims to increase the future innovation of the gaming industry by using artificial intelligence technologies. In this direction, KRAFTON continues to cooperate closely with NVIDIA and OpenAI and continues to develop AI-based projects such as CPC (Co-Playable Character) technology. These initiatives promise to provide players with deeper and more interactive gaming experiences.
Additionally, KRAFTON aims to strengthen growth in the Indian market. The company plans to strengthen BGMI with large-scale content updates and region-specific strategies, and is looking to increase its publishing activities to drive long-term growth in India.
CEO's Comments and Future Vision
KRAFTON CEO CH Kim stated that the company will continue to expand the PUBG intellectual property, and that they aim to further increase their competitiveness in the global gaming market. Kim said, “We will accelerate the steps we will take towards becoming the franchise owner of a new intellectual property,” and gave clues about the company's future growth strategies. He also emphasized that they believe that artificial intelligence technologies will shape the future of gaming experiences, and that this will allow the company to progress towards becoming a company that not only develops games, but also moves the global entertainment ecosystem forward.
KRAFTON’s 2024 financial results show that the company has consolidated its strong position in the gaming industry and that its future growth strategies are working effectively. The growth around the PUBG IP and the developments in mobile games allow KRAFTON to increase its competitiveness in global markets. Investments and new projects to be made in 2025 will help the company reach new heights in the gaming world. In addition, KRAFTON, which shapes the future of gaming experiences with artificial intelligence technologies, seems to continue its leadership in the industry with innovation and creative content.
