Volvo's New Naming Strategy and Electric Vehicles
Swedish-based automaker Volvo, to distinguish electric and hybrid vehicles more clearly name change The company has adopted a new naming strategy, removing the long-used ‘Recharge’ label from its plug-in hybrid (PHEV) models. The change aims to help consumers better understand the differences between hybrid and electric vehicles.
New Era in Hybrid Vehicles: T8 Naming
Volvo has completely ditched the 'Recharge' label to better identify its plug-in hybrids. For example, electric XC40 Recharge The model is now with its new name EX40 will be referred to as. Mild hybrid variants are XC40 will continue to carry his nickname. EX40, will stand out with its improved 205 kW fast charging capacity and an 82 kWh battery in the Twin Motor version.
C40 Recharge Suspends Production: EC40 Is Coming
Volvo, by 2025 C40 recharge will suspend production of the model. However, this model will be renewed in 2026. EC40 Although the company did not explain the reasoning behind this change, it is known that only 1,420 C40s were sold in the US last year. This may indicate low market demand for the vehicle.
What is the Situation in the Turkish Market?
This strategic change of Volvo, Turkey It has also started to show its effect in the market. While it is observed that the 'Recharge' suffix continues to be used for 2024 model year vehicles on the company's official website, it is seen that this suffix has been completely removed in the lists published for the 2025 model year. This situation shows that it may take time for users in Turkey to get used to the new naming system.
New Models Coming to Market
- EX30: This electric crossover, which will be released in 2025, will be offered for sale starting at $44,900. The model, which draws attention with its 422 hp power, 400 lb-ft torque and 3,4-0 km/h acceleration in 96 seconds, offers a range of 407 km.
- EX90: The model, which will be produced in South Carolina, will be available for a starting price of $79,995. It will be a strong option in its segment with a 111 kWh battery, 402 hp and a range of 310 miles (499 km).
What's New in the XC90 Model
volvo, XC90 The company has modernized its model, equipping it with a new headlight design inspired by Thor's hammer and an updated grille. The interior features higher-quality materials and an improved infotainment system. from $58,450 With a starting price of 247 hp and a 7,3-0 km/h acceleration performance of 96 seconds, these innovations once again demonstrate Volvo's commitment to luxury and safety.
Volvo's Future: Moving Towards Electric Vehicles
Volvo has made a strong commitment that all of its future vehicles will be fully electric. This vision also aligns with the brand’s sustainability goals. The widespread use of electric vehicles is seen as a critical step towards reducing environmental impact and building a cleaner future. In this context, Volvo’s new naming strategy and vehicle range are among the important steps the brand has taken towards achieving this goal.
As a result
Volvo's new naming strategy aims to clarify the distinction between electric and hybrid vehicles. These changes, which are also effective in the Turkish market, will help users adapt to the new generation of vehicles more easily. With future vehicle models and innovative designs, Volvo is expected to further solidify its place in the sector.
