Toyota Europe to Reach All-Time High Sales Figures in 2024!

Toyota's Success in Europe and Its Effects in Turkey

Toyota has achieved remarkable success in the European market with a 4% increase. This success includes the brand's multi-mobility strategy and full hybrid, plug-in hybrid, full electric and hydrogen fuel cell vehicles. The total sales rate of electrified vehicles reached 74%, with over 900 vehicles sold in this category. This shows how effective Toyota's efforts to increase its market share in Europe have been.

Toyota's Electrification Strategy

Toyota’s electric vehicle sales increased by 18%, plug-in hybrid sales by 36% and full hybrid sales by 9%. This data reveals how strong the brand’s focus on electric and hybrid vehicles is. The demand for these vehicles, especially in the European market, has gained momentum with increasing environmental awareness.

Toyota's Market Performance

Toyota sold 3 vehicles, a 1% increase on a brand basis. This performance enabled Toyota to win the title of Europe's second most preferred brand for the fourth time in a row. In the commercial vehicle segment, Toyota Professional achieved significant success by selling 128 units.

Production and Sales in Turkey

Models such as the Toyota C-HR produced in Turkey are among the most preferred vehicles in Europe. The Yaris Cross reached sales figures of 204 units, the Yaris 787 units, the Corolla family 176 units, the Toyota C-HR 782 units, the Aygo X 163 units and the RAV393 131 units. The production of these models in Turkey contributes to the local economy and also progresses in parallel with Toyota's global strategies.

Hybrid Vehicle Leadership in the Turkish Market

Toyota’s successes in 2024 have also found an echo in the Turkish market. The company sold over 61 vehicles in the January-December period, reaching its highest annual sales in Turkey. Toyota, which has achieved a 58% market share in the hybrid segment, continues to lead in full hybrid sales. This shows how much the brand is appreciated and preferred by consumers in Turkey.

Success in the SUV Segment

Toyota's SUV models have attracted great interest from Turkish consumers. Models such as the Yaris Cross Hybrid, Toyota C-HR Hybrid and RAV4 account for 19% of Turkish sales with a total of 275 units sold. These models meet consumer expectations in terms of both performance and design, and thus sales figures are increasing.

New Models and Future Vision

The Land Cruiser Prado model, which was introduced to the Turkish market in October, has also made a significant contribution to this success. Toyota aims to offer more electric and hybrid models in the future. This goal has been determined in order to meet both environmental sustainability and consumer demands. Toyota's vision is based on producing more efficient and environmentally friendly vehicles with less carbon emissions.

Consumer Expectations and Toyota's Response

Consumers' demand for environmentally friendly and economical vehicles has shaped Toyota's production strategies. In addition to hybrid and electric vehicles, it aims to increase customer satisfaction by offering vehicles equipped with user-oriented technologies. In this context, Toyota constantly improves the performance and safety of its vehicles by prioritizing user experience.

As a result

Toyota draws attention with its successes in the European and Turkish markets. It has an important position in the automotive sector with its electrification strategies, hybrid vehicle leadership and strong performance in the SUV segment. Toyota will continue to maintain its market leadership with further innovation and development in the future.