Price Dropped in 1 Month: Drop from 400 TL to 90 TL!

Strawberry Production Challenges and Market Prices

Strawberries are one of the indispensable fruits of the summer months, attracting attention with both their taste and health benefits. However, strawberry cultivation is a process full of difficulties. Recently, strawberry prices fluctuations make it difficult for producers to get paid for their efforts.

Strawberry Production: Labor and Cost

Strawberries are a delicate fruit and also quite difficult to grow. Producers, while growing strawberries It is faced with many factors; elements such as climate, soil structure and irrigation play a major role in this process. Producer Emine Peker states that she grows strawberries on 10 decares of land and initially sold them for 400 TL per kilo. However, these prices have dropped rapidly to around 90 TL. This situation emerges as a factor that threatens the income and sustainability of producers.

Shelf Life and Sales Strategies of Strawberries

The shelf life of strawberries is quite short. Therefore, producers need to send their products for sale as soon as they are picked. Peker, “Strawberry is a delicate fruit with a short shelf life” He emphasizes that strawberries should be consumed immediately. Strawberry production requires more labor and attention than other vegetables. Therefore, producers must evaluate their products according to market conditions.

Increasing Costs and Problems for Manufacturers

In recent years, the costs of agricultural products have been increasing rapidly. This increase makes it difficult for strawberry producers to receive compensation for their labor. Peker stated that they have difficulty in covering the costs, “Strawberry prices should not fall below 200-250 TL” "This situation threatens the sustainability of producers.

Intermediaries and Price Disequilibrium

In the strawberry market, price differences between intermediaries negatively affect the producers' earnings. Producer Aslan Peker, “The producer’s income is decreasing due to the differences between the intermediaries” He criticizes this situation by saying, “Despite the doubling of costs, the decrease in product prices puts producers in a difficult situation.”

Suggestions for Success in Strawberry Production

  • Use of Technology: It is possible to increase production efficiency by using modern agricultural techniques and technological tools.
  • The market research: It is important for producers to analyze the markets where they will sell their strawberries and develop strategies accordingly.
  • Collaborations: Bringing producers together through cooperatives or agricultural unions can reduce costs and increase marketing power.

As a result

Although strawberries are an important fruit with both their flavor and health benefits, the difficulties faced by their producers should not be ignored. Increasing costs and market imbalances are the factors that threaten strawberry production. Producers need to develop various strategies and collaborate to cope with these difficulties.

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