Since the automobile was invented by Carl Benz 137 years ago, technological progress has significantly changed the definition of the automobile. Now the automobile is more than a means of transportation that takes people from point A to point B. Today, Mercedes-Benz vehicles also function as an individual wellness area, a mobile office, a private cinema or a personal safe space, for example.
'It's a Mercedes-Benz. ' campaign highlights the steady development of individual mobility offered by Mercedes-Benz. With its three-pointed star, Mercedes-Benz continues to set standards by offering a combination of pioneering spirit, extraordinary technologies, unique design and safe comfort.
The main campaign film visualizes the brand's innovations that make this definition possible. It offers a comprehensive wellness program with various ENERGIZING COMFORT programs, while numerous connectivity, infotainment features such as Hyperscreen with MBUX transform the vehicles into a mobile office or a private cinema. Innovative safety and assistance systems such as DRIVE PILOT provide a safe and comfortable driving experience.
The audience of the campaign film follows the heroes on a journey that tells the history and technological development of the automobile with extraordinary images. Mercedes-Benz's new commercial stars British actor Matthew Macfadyen and long-time brand ambassador Roger Federer as secret agents accompanied by Mercedes-Benz electric vehicles.
