📩 28/09/2023 10:41
Chery, China's first independent brand in international markets, carries out the "Chery Plan" for Chinese brands to implement their globalization strategies in three stages: "Export only", "Winning the appreciation of users" and "Increasing brand power".
Chery, which has overseas subsidiaries in 9 different markets including Turkey, Russia, Central Asia, Brazil, South Africa, Mexico, Indonesia, Australia and Malaysia, has established 6 R&D Centers and 10 non-Chinese factories, employing 1.500 people worldwide. It accelerates its global market strategy by reaching over 2023 dealers and service points. Officially established in March XNUMX and setting an example for many countries, Chery Turkey has quickly become one of the most well-known and sought-after automotive companies and brands in the market.
Officially established in March 2023, Chery Turkey quickly became a well-known and sought-after automotive company and brand in the market. Playing an active role in Chery's goals to accelerate its global market strategy, Turkey has shown rapid development and set an example for many countries. Chery, China's first independent brand in international markets, carries out the "Chery Plan" for Chinese brands to implement their globalization strategies in three stages: "Export only", "Winning the appreciation of users" and "Increasing brand power". In its current form, Chery; It has overseas subsidiaries in 9 different markets: Turkey, Russia, Central Asia, Brazil, South Africa, Mexico, Indonesia, Australia and Malaysia. Chery, which further expanded its activities in foreign markets by establishing 6 R&D Centers and 10 factories outside China, has reached more than 1.500 dealers and service points around the world. Chery constantly increases its competitiveness in all markets where it operates, in parallel with its global R&D studies, production and quality management system and product quality. Chery operates in over 12 countries and regions around the world, with over 3 million global users and approximately over 80 million overseas users. Chery has ranked first among Chinese manufacturers in passenger car exports for 20 consecutive years.
A new user-themed ecosystem is being established!
Aware of the importance of a brand being recognized by consumers overseas in order to truly increase its “Brand power”, Chery always adheres to a user-oriented concept and devotes itself to a new user-themed ecosystem. With personalized and localized operation strategies, Chery carries out a series of online and offline branding activities to offer tailored services based on user characteristics in different markets, while integrating with local culture, traditions and habits. For example, Chery in Brazil; It offers different services such as online listing and door-to-door vehicle delivery/test drive. As a user-friendly brand, it organizes events with local automobile fan clubs, each in line with its brand value and vision.
The way to be known as a “Good Product” is through technology!
The way for every product produced to be called a "good product" by containing user-oriented product features is through the use of technology. Chery's technological brand image stems from unique technologies, including engines. However, Chery's understanding of technology does not only cover traditional core technologies such as “New 4 Modernization”; It also includes many dimensions such as basic systems, forward-looking technologies, platform sharing, digital economy, value chain and ecosystems. With many industry-leading technologies, Chery products provide users with a unique driving experience with stronger and integrated performance, more comfortable environmentally friendly cabins, more comfortable operating vehicles and more comprehensive protection and safety advantages.
Chery is becoming a great business card of “Made in China” in international markets; Brand image and impact are also constantly evolving. Chery is further accelerating the global market order to create strong foundations against competition in global markets in the future.